‘I Know You’re SEOs at an SEO Conference but Please Stop Caring About SEO’: Greg Gifford on Local SEO Marketing
For the context afforded by having read the first blog post in this series, read my take on my first time at Brighton SEO. Also, my write-up of Natalie Jones’ talk on humour in digital marketing is the third article in the series. Greg Gifford of DealerOn Marketing to Local Customers Takes More Than Local […]
Why Ignorance Doesn’t Have to be Frightening: My First Time at Brighton SEO
“The only true wisdom is in knowing you know nothing.” – Socrates Within the SEO world, I am a veritable newbie. Having entered into this industry like a newborn babe, wide-eyed and blinking and utterly confused, I was just about starting to feel like I was getting a grasp on exactly what’s going on in […]
Marketing as History: When Advertising Creates Its Own Culture
Looking back at old adverts is always an interesting sojourn into the past. Advertising, posters, and newspaper clippings inform historians greatly on the cultural norms and societal traits of times gone by. The poster above – ‘You mean a woman can open it?’ – tells us plenty about the views of the era. People […]
How Vloggers Are Changing the Face of Advertising – And Why it’s A Good Thing
Video bloggers, or ‘vloggers’, are a relatively new trend in advertising and marketing, and people are nervous. We can see why. This is a young person’s game, and the people in charge – the kids sitting in front of the camera, are not playing by ‘business’ rules as we’ve established them. No, they’re playing by […]