Professional Finish in Northampton

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Professional Finish, established in 2010 and based in Northampton, is dedicated to designing, supplying, and installing high-quality kitchens, bathrooms, and bedrooms. Their commitment to exceptional fit and finish, coupled with meticulous attention to detail and outstanding customer service, has distinguished them in the industry. Active Internet Marketing (UK) has been privileged to support Professional Finish in enhancing their online presence and achieving their digital marketing objectives.

The Objective

Professional Finish came to us in July 2023 with a goal of strengthening their online visibility to attract a broader client base in Northampton and the surrounding areas. Additional goals included improving search engine rankings, increasing website traffic, and effectively showcasing their bespoke services to potential customers. As a company renowned for quality craftsmanship and personalised service, it was essential that their online presence accurately reflected these core values.

Upon partnering with Professional Finish, we conducted a full analysis of their existing website and digital footprint. Our strategy included the following key initiatives:

  • Website Audit: We conducted a comprehensive website audit to identify technical issues, evaluate SEO compliance, analyse content quality, and assess site speed.
  • Content Development: Our team crafted high-quality, SEO-optimised content that highlighted Professional Finish’s expertise and commitment to excellence. This included detailed service pages, case studies and informative blog posts that resonated with their target audience.
  • Local SEO Enhancement: To capture the local market effectively, we focused on optimising the website for local search terms, ensuring that potential clients searching for bespoke kitchen, bathroom, and bedroom installations in Northampton would find Professional Finish prominently featured.
  • Citation Campaign: Recognising that some competitors had a higher domain authority, we implemented a targeted strategy to improve the website’s credibility and ranking by securing high-quality backlinks (both manually and paid), optimising our local citations, and ensuring business information was consistent across all major directories and platforms.
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The Results

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Over the course of a year and 6 months, we have achieved some fantastic results for Professional Finish. Below are just a few:

  • Increased Website Traffic: There has been a substantial rise in organic website visits, indicating enhanced online visibility and effective engagement with potential clients. When comparing the last 12 months with the preceding period, overall users have increased by 63.7%, with organic traffic increasing by 30.9%.
  • Improved Search Rankings: Targeted keywords now rank prominently on search engine results pages, leading to higher enquiry rates and conversion opportunities. The number of position 1 rankings have increased from 6 to 8, and position 2-5 rankings have increased from 0 to 5.
  •  Local Pack Rankings: All of their keywords are now #1 on the local pack, which has significantly increased their visibility, driven more organic traffic, and boosted in-store visits to their showroom, solidifying their dominance in local search results.

Want To Know More?

Through a tailored and collaborative approach, Active Internet Marketing (UK) has successfully bolstered Professional Finish’s online presence, aligning it with their esteemed reputation for quality and service. We continue to support their digital marketing efforts, ensuring sustained growth and visibility in a competitive market. 

If you’re ready to elevate your own online presence and achieve measurable results, why not start with our FREE website audit? Alternatively, please contact us today on 01780 693003, or complete our online enquiry form and a member of our team will be in touch with you as soon as possible. 

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