Voodoo Rays have been building up a strong reputation in London for their 22-inch pizzas, all with unique flavours and toppings. We are proud to help this business and to boost their edgy and stylish branding to be users’ top pizza choice all year round!
Voodoo Rays wanted to enhance their social brand by increasing the volume of posts and to optimise the user experience across platforms. They tasked us with improving high-net-worth client retention by onboarding more corporate events.
Since starting work with Voodoo Rays, we’ve focused on boosting their social presence across key platforms. One of our first steps was to increase the volume and consistency of their content. We introduced a mix of creative formats, including eye-catching graphics and punchy, on-brand messaging, to build a stronger, more recognisable voice that reflects their fun, edgy personality.
Each post is carefully written to match their tone and appeal to their audience. This has helped increase engagement and improve brand recognition.
At the same time, we’ve been refining their LinkedIn strategy using AI-powered automation. We ran a targeted campaign aimed at driving local interest in their Dalston and Peckham branches. Using two of their marketing team’s LinkedIn accounts, we reached out to key decision makers at nearby businesses, encouraging them to order pizzas for team lunches or office events, with the goal of turning one-off orders into repeat business.
By automating and personalising outreach at scale, we’ve helped Voodoo Rays connect with more of the right people and generate real opportunities for corporate catering.
These efforts have already led to stronger visibility, better engagement, and new business opportunities. Next up, they’ll be launching a new website, currently in the works with our team.
In just one month, we delivered a high-volume outreach campaign that saw hundreds of personalised messages sent to targeted accounts. The response was strong, with a fifth of all outreach generating meaningful engagement that moved prospects directly into the sales funnel.
Through consistent LinkedIn activity and strategic follow-ups, we built significant momentum, with a large proportion of connection requests gaining traction quickly, while others remain active and likely to convert over time. The campaign has created a healthy pipeline of qualified leads now being nurtured through the funnel system, putting Voodoo Rays in a strong position for conversion in the weeks ahead.
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