PAR Refrigeration has spent over thirty years building up its fantastic reputation in West Yorkshire. This family-run business has been in the industry a long time and has been installing commercial refrigeration and air conditioning since the 1980s. Although PAR is a company with a proud legacy stretching far and wide, they have found that the need to keep up to date with changing times is as important as their ability to deliver exceptional service.
That’s why PAR came to Active Internet Marketing to help them keep on top of the modern marketing industry. AIM proudly agreed to help this renowned refrigeration business devise modern marketing strategies.
The main goal for PAR was to become more up-to-date in marketing strategies in order to keep business flowing. We recognised the shift in potential customers moving to Google search results to look for refrigeration contractors and so that was our focus with PAR.
We started by working on a brand new site for the business. Their old site was fantastic when it was new but with new and improved web development software, we were able to create a website that is more user-friendly and more accessible for customers. We updated the design, layout and navigation, enhancing customer engagement with Q&As, client reviews and a map for potential customers to view.
Our SEO work for PAR mainly involved filling this new site with high-quality service pages. Our marketing team always keeps on top of Google updates and knows the SEO criteria inside out. This allowed us to optimise all of PAR’s service pages for SEO. We made sure that we had plenty of information to use, communicating closely with our clients at PAR in order to write accurate and engaging pages that are informative for the potential customer.
We also started a blog for PAR to share their latest and biggest projects. This would give their brand a personal touch, to leave messages for their clients and to show their wonderful work. Blogs are a typical marketing tool that we use at AIM because of their success and proven ability to boost customer engagement.
PAR’s new website has seen excellent results in a short period of time. We’ve been able to increase PAR’s visibility with an expansion of more than 70 keywords.
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