Taylor Roofing in Irthlingborough

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The dedicated roofing experts at Taylor Roofing are driven by values of honesty, reliability and transparent service carried out to professionally high industry standards. They are dedicated to trustworthiness and are ready to provide the missing sense of reliability in the roofing industry. Active Internet Marketing (UK) has been proud to help them on this mission.

The Objective

Taylor Roofing was still quite new in their industry when they came to us in May 2024. They had been carrying out small roofing repair jobs in and around Ithlingborough, in Northamptonshire so their goal was to expand the services that they offer and to boost their SEO rankings to generate more business. As a unique roofing company with a lot to offer in terms of customer service, we were also looking to build up their domain authority and increase their visibility in the industry for their unwavering commitment to quality results and reliable service.

Taylor’s website, though the team had done a fantastic job of it, was quite outdated by SEO criteria standards when they first came to us. Throughout the summer of 2024, our marketing team got to work on building up a brand new website for Taylor which would look stylishly modern and be more user friendly, reflecting their modern values. 

Once the site was ready, we wrote new, high-quality content pages with full details of their services, reflecting their values of transparency and trustworthiness. Communicating closely with our client, we ensured that we filled our service pages with accurate and informative content that we knew our prospective customers would want to know. We added in Q&As in order to make the site more engaging.

In order to increase Taylor Roofing’s repertoire and available services, we added keywords to their website and created a vast list of service pages, describing their comprehensive service from start to finish in technical detail. We added keywords such as ‘tiled roofs’, ‘roof repairs’ and many more.

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The Results

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Taylor Roofing has seen some excellent results. Building SEO takes time but Taylor have already seen five pages reach #1 rankings on Google and another twelve in the top five rankings.

  • In the last 90 days, Taylor’s website has seen a 404% increase in the number of views. 
  • Active Internet Marketing ensured that all pages written for Taylor were optimised for SEO criteria and meta descriptions. Organic search traffic has increased by 742% in the last 90 days alone while direct search has increased by 351%. Referrals have increased by 200%, meaning that Active Internet Marketing has helped increase the online visibility of Taylor Roofing. 
  • The number of active users on Taylor’s site has increased by 479% in the last 90 days.
  • The standout for Taylor Roofing was how quickly they saw results with almost all of their keywords moving up almost instantly and gaining positional movement almost immediately once their site was up and running. Their roofing pages in Irthlingborough ended up on rank #1 after they were published.

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