AEO, GEO, LLMO: What These New SEO Acronyms Actually Mean (And Why They’re Not Just Jargon) If you’ve opened a marketing newsletter in the last ...
Fashion Marketing: Top Brands’ Marketing Strategies and Campaigns Whether you are an influencer, brand owner or work within an e-commerce platform, you will understand the importance of campaign marketing and
What are Google’s “Your Money or Your Life” pages? “Your Money or Your Life” pages (YMYL) is a Google term referring to pages that, Google deems, could impact “the future
Often considered the ‘holy grail’ of content marketing, going viral is an extremely effective way of developing your brand and growing your website. Unfortunately, like the holy grail, going viral
We’ve all seen our fair share of controversial ad campaigns and taken to Twitter to bemoan the poor marketing choices of major brands. Truth be told, though, all that bemoaning
At Active Internet Marketing (UK), we know exactly how confusing the world of SEO can be – with Google’s lack of clarity, the same approaches generating totally different results, and
Around this time last year, we set out some bold predictions for the digital marketing world of 2018. It’s always useful to look back at yourself a year on and
The value of SEO, one of the more intangible aspects of an already intangible digital marketing world, is often disputed. It’s not exactly surprising, either. Why pay hundreds, even thousands
Instagram is the home of visual storytelling. Over the years, the audience on this platform has grown exponentially, with the most recent statistics demonstrating the rise from 800 million monthly
Another day, another change from Google. As of 11th April, Google’s mobile search will now be in the form of a Google ‘infinite scroll’, meaning pagination has disappeared from mobile
Google’s veritable zoo of algorithms is a detailed guide for those in the SEO community, but keeping track of the numerous comings and goings of Google’s animals, and that odd
When it comes to business, effective communication is key. Whether it’s internal liaising to successfully collaborate and innovate, or external communication to secure a new contract or propose an idea,
It’s that time again, folks. Google has recently confirmed a “core algorithm update” – cue: dramatic music and sharp intakes of breath. In a slightly unpredictable turn of events, the
Around nine months ago, we discussed Google’s Mobile First Index. We outlined what the index would do, why it was being introduced, and how businesses and website owners could effectively
What is the EU Data Protection Regulation? The EU Data Protection Regulation (or GDPR as it is commonly known) is a new legislation that will apply in all EU countries
Announced earlier today, January 11, Facebook has decided to shake itself and its users up with an algorithm update that focuses on demoting ‘public content’ from media outlets, businesses, and
Social media strategies are becoming an increasingly important part of businesses’ digital marketing strategies. However, social media is constantly changing and it influences other areas of marketing. For example, changes
Google algorithm updates have caused quite a stir over the past few years. Working out how to optimise a website’s pages to satisfy the needs of Google Pigeon, for example,
With enough twists and turns to send the Tasmanian Devil dizzy, members of the digital marketing world ought to fasten their seatbelts for another fast-paced, action-packed year in 2018. Looking
No matter how internet-savvy you might be, you’ll be forgiven for not knowing much, or anything, about SEO (Search Engine Optimisation). Whether your knowledge of SEO is non-existent, or you’ve
“It’s close to midnight and something evil’s lurking in the dark Under the moonlight, you see a site that almost stops your heart You try to leave, but terror
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