Boosting Posts on Facebook: Are They Worth It?
Let’s start with a simple, but fairly loaded and perhaps controversial question: is boosting a Facebook post on your business page worth it? The short answer is no, boosted posts
AEO, GEO, LLMO: What These New SEO Acronyms Actually Mean (And Why They’re Not Just Jargon) If you’ve opened a marketing newsletter in the last ...
Let’s start with a simple, but fairly loaded and perhaps controversial question: is boosting a Facebook post on your business page worth it? The short answer is no, boosted posts
What is Website Traffic? Website traffic refers to the volume of users that travel to a given website. Just as car traffic travels along the M6, or pedestrian traffic swarms
Did you know that, on average, a Google My Business Profile with over 100 images gets 520% more phone calls than one with fewer than 100? Getting set up on
It is no secret that Google wants you to stay on the search engine. In the last few years, there has been a consistent rise in zero click searches with
In the world of SEO, content marketing remains a hugely important aspect of your digital marketing strategy. High-quality content continues to increase your brand’s reputation, improve conversion rates and dominate
With 70% of shopping enthusiasts turning to Instagram to discover new products, 130 million accounts tapping on shopping posts every month, and over 1 billion users to reach, can your
What is a Featured Snippet? Featured snippets are the boxes that appear at the top of your search results in Google. They’re Google’s way of answering a user’s query in
Whether you’re a digital marketer or a small business owner, we all want to help grow and develop a business. One great way of moving a business forward, or increasing
Here it is, the obligatory predictions blog. So often an exercise in placing safe bets, these pieces can often fall short of delivering anything actually useful. In fairness, predicting the
We have previously discussed how SEO and PPC can work together to achieve better results. However, we’d like to delve even deeper into the topic of how SEO (Search Engine
Put simply, responsive web design refers to websites that adapt to the size of the screen the visitor is using. If you’ve ever been onto a website that does not
PPC (Pay-Per-Click) and SEO (Search Engine Optimisation) are often seen as two separate, and potentially mutually exclusive options within the sphere of digital marketing. However, when used together they can
A user journey, in terms of web design, is a series of steps a user may take on your website in order to reach a particular goal. User journeys are
If you want to rank highly on the world’s leading search engine – Google – you’ll first need it to trust your website. Over the years, Google’s algorithms have evolved,
What Is CRO Marketing? Conversion Rate Optimisation (CRO) is the art and science of methodically improving, through testing and experimentation, the rate at which users perform a desired action on
A seismic change in the way brands advertise to their target markets in recent years came with the introduction of ‘influencer marketing’, but many brands worry that it won’t last
Hacking a website may seem like a really complex process, but the most common ways that a website gets hacked is through simple security breaches. There’s lots you can (and
Content has been dethroned; ‘entity’ is the new King (or Queen) of SEO. In September 2019’s Brighton SEO conference, entities were a core focus for many of the industry’s thought
What are Google reviews? Everyone uses Google, so everyone would have seen a Google review at some point.They appear in the Google My Business profile paired with star ratings and
Back in April, Instagram announced that it would trial the removal of the like count for users in Canada. The proposed change has received a mixed response, with general users,
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