For decades, Chris at Viva Vino has been interested in the catering and wine industry. In 2015, Viva Vino truly began, and their main focus has been on local customers in areas such as Market Harborough, Stamford, and Rutland. Despite the business being a friendly, welcoming online environment, the wine industry is highly competitive and calls for expert SEO strategies. That is why Chris came to us for guidance on his e-commerce business in early 2025.
Viva Vino came to us in hopes of becoming more visible in search results. The ever-growing wine market makes it difficult to stand out without thorough keyword research and a unique online presence. We have made it our mission to help them meet this objective in many ways, and so far, it has tremendously helped with both rankings and sales.
We began by conducting effective keyword research regarding the wine industry. We have arranged for multiple meetings and discussions to understand the business values and needs going forward. This has allowed us to create content on their Shopify site that resonates and aligns with how they present themselves, focusing on a fun and inviting tone.
Aside from content alone, there were several technical elements that needed to be improved, such as image optimisation, Shopify product pages, interactive custom sections to allow users to describe their preferences, and much more. Since looking into several factors, Viva Vino’s user experience has hugely improved. E-commerce sites should be easy to navigate and create a seamless buyer’s journey for those interested. Some keywords we have been working on are ‘wine wholesalers Market Harborough’ and ‘buy red wines online’.
We have been doing SEO for Viva Vino since February 2025. We have been very content-focused from around April to June. Here are some results we have found from that:
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