At Active Internet Marketing (UK), we have had the pleasure of working with Swift Fire & Safety, based in Peterborough. Swift has been built from the ground up by dedicated Managing Director Daniel Youngs. While they initially only provided fire safety installations such as fire alarms and extinguishers, Daniel saw a business opportunity to expand into the security industry and Swift became a one-stop shop for commercial safety and security needs.
Now, Swift Fire & Safety is one of the leading providers of alarm systems, CCTV and fire safety equipment in Cambridgeshire and they continue to grow through exceptional installation and maintenance services.
Swift pride themselves on serving their community by making properties safe in order to protect lives. They offer their expert security installation services to many areas in the midlands. That’s why they need a reliable SEO agency to get their brand out there and to make their services more accessible to those who need fire safety services. By reaching out to more people, Swift can make more properties safe from fires in a wider range of different areas and ultimately, make the community a safer place.
The first thing we wanted to do for Swift was to show their potential customers the huge range of safety services available to them if they go to Swift. We recognise the need to provide accurate and detailed information in order to help customers decide what they need and how they can obtain what they need. Enhancing Swift’s professional website, our marketing content writers at AIM began writing detailed service pages with a page dedicated to every service. This meant that website users could see clearly what service Swift provides and explanations of how they do it because we understand for transparency, honesty and reliability, especially in the security industry.
With more content to access, Swift’s pages ranked higher because they met the needs of Google’s SEO (Search Engine Optimisation)criteria. Our marketing strategists at AIM are always on the ball, keeping track of new updates in the SEO field. We used this to help Swift enhance their service pages and make them optimised for high rankings.
Using our knowledge of customer needs, we carefully selected keywords that would be useful to potential clients in Cambridgeshire looking to get high-quality security systems installed on their premises. This helped Swift appear for those potential customers when they searched for those keywords.
Since starting with us in 2022, Swift have seen their authoritativeness and online presence grow significantly with more pages appearing on Google and more keywords being optimised. They now rank for 90 new keywords, all backed by quality content when their pages appear on the search results.
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