How to Cater Your Content to the World’s Dwindling Attention Span

It is no secret that attention spans are getting shorter and… – Ooh, butterfly – …shorter.  As a human collective, our attention span has a massive impact on our performance at work, in school, or even just around our home. Across the world, we have introduced so many new distractions (mainly due to our phones […]

Repurposing Content: What You Need to Know

The idea of reusing existing material in your content marketing strategy might seem a little cheap. After all, you get paid to come up with cutting-edge, steaming hot, [insert business jargon here] content that’s as original as it is inspirational. Isn’t just tweaking what you did a few months back just lazy and unimaginative? It’s […]

What is Content Marketing?

Here at Active Internet Marketing, we firmly believe that content marketing is a vital component of any digital marketing strategy. Why? The answer to such a question is long and exhaustive, but over the course of this article you will understand what content marketing is as well as the importance of a solid content marketing […]

A Guide to Writing Content That People Actually Want To Read

Anyone here at Active Internet Marketing will tell you that coming up with new content is one of the best parts of the job. It does, however, take time and effort to develop ideas into pieces of content that users will actually want to read. In this article, we’ve put together a checklist of sorts […]

A Cure For Writer’s Block: Where To Find Content Ideas

In the world of SEO, content marketing remains a hugely important aspect of your digital marketing strategy. High-quality content continues to increase your brand’s reputation, improve conversion rates and dominate the SERPs. But being a writer can be both a gift and a curse. Sometimes, the words flow naturally and you know for certain that […]

Fashion Marketing: Top Brands’ Marketing Strategies and Campaigns

Fashion Marketing: Top Brands’ Marketing Strategies and Campaigns Whether you are an influencer, brand owner or work within an e-commerce platform, you will understand the importance of campaign marketing and what your strategies are to help benefit your business. In a cramped online e-commerce market, it can be difficult to distinguish your brand from the […]

Creating Viral Blog Content for Local and Small Businesses

Often considered the ‘holy grail’ of content marketing, going viral is an extremely effective way of developing your brand and growing your website. Unfortunately, like the holy grail, going viral with your blog content can be elusive and almost impossible.