Almost all small and medium enterprises (SMEs) are reshaping their business practices, significantly influenced by innovations from Shopify. Shopify enables you to build and enhance your services, catering to an ever-growing online audience. At Active Internet Marketing (UK), our expertise in Shopify SEO services, digital marketing, and e-commerce solutions allows us to guide SMEs through the complexities of setting up and optimising their Shopify online stores, ensuring they can capitalise on all of Shopify’s features.
A recent report by The Independent revealed that 60% of UK SMEs prioritise ease of use when selecting an e-commerce platform. At Active Internet Marketing (UK), we understand the importance of a well-optimised, user-friendly platform and leverage Shopify’s user interface, to help business owners focus on their core operations rather than dealing with complex technical challenges.
Design Functionality
Expertise in customising your store without needing coding knowledge. Our team assists in creating a visually appealing layouts tailored to your brand.
Mobile-Friendly Designs
With over 50% of online sales in the UK originating from mobile devices, developing a responsive Shopify themes ensure a fluid user experience is key. We help you choose and implement designs that work flawlessly across all devices.
SEO Support and General Guidance
Access to 24/7 customer service facilitates quick resolutions to any issues that may arise, and we guide you on how to best utilise this support.
Budget constraints are almost always the primary concern for businesses, and Shopify offers a range of packages business profile. With various pricing plans available, businesses can choose one that aligns with their specific needs.
Statistics show that enterprises using Shopify often experience an average revenue increase of 23% within their first year on various product lines. At Active Internet Marketing (UK), we help SMEs work through these options to ensure their return on investment.
Affordable Monthly Plans
For just £25 per month, Shopify will provide a budget-friendly option for SMEs to begin their E-commerce experience. We will help you analyse which plan suits your business model best.
Competitive Edge
62% of UK SMEs report that Shopify has greatly assisted them to compete with larger businesses.
The appropriate barrier to entry allows smaller businesses to grow without the financial burdens associated with traditional retail models.
Email Marketing Integrations
Easily connect with popular platforms like Mailchimp for targeted campaigns. Our team can set up automated workflows to enhance your email marketing strategy.
Social Media Selling
Using platforms such as eBay, Amazon, Facebook, and Instagram to expand your reach. We help you integrate these channels into your Shopify store for cohesive brand messaging and utilising multichannel selling.
Analytics and Reporting
Access real-time performance analytics to drive data-driven decisions. We assist in interpreting this data to refine your marketing strategies.
Our team excels in implementing these Shopify features to create effective marketing strategies tailored to your business needs.
Active Internet Marketing (UK), we specialise in guiding SMEs through the integration of Shopify within their business models. Our team of web developers and digital marketing experts are dedicated to supporting your journey, providing tailored solutions to meet your unique needs.
Shopify empowers SMEs to engage with customers effectively through a library of tools and functionalities. Features like customer reviews, loyalty programmes, and personalised shopping experiences help foster lasting relationships. At Active Internet Marketing (UK), we can guide you through these tools to strategise the best methodologies for customer engagement, brand loyalty and conversions appropriate to your business.
Improved Retention Rates
Retaining existing customers is five times more cost-effective than acquiring new ones. Shopify’s tools are designed to help maintain customer loyalty. We assist in setting up these systems to maximise their effectiveness.
Tailored Experiences
Applying custom recommendations based on purchase history can significantly boost conversion rates. Personalised shopping experiences can enhance conversion rates by up to 20%, underscoring the importance of tailored marketing in today’s strategies.
Effective inventory management is vital for retail success, and Shopify has gone to great lengths to simplify this task for SMEs.
The platform offers thorough inventory management tools that enable business owners to monitor stock volumes, receive alerts for low inventory, and manage multiple locations with ease. Active Internet Marketing (UK) can guide businesses in setting up these systems for optimal SEO efficiency.
Real-Time Monitoring
Shopify lets you keep track of user levels pulling through your page in real-time. Active Internet Marketing can help you configure alerts and reporting tools to manage your data effectively.
On Brand Domains
By default, Shopify assigns a random number to your store and uses that number in your URL. You have the option to change this as it has nothing to do with your brand and is also hard for people to remember. In addition to that you can remove the Shopify element from your URL if you want a fully customised domain. If you would like assistance in this we would be happy to help!
At Active Internet Marketing (UK) we love optimising your on-page content, SEO, keywords, blogs and internal links on your category pages you can expect to have your products fighting for the top spots in major search engines.
In an era where mobile shopping is on the rise, having a mobile-optimised website is essential.
Did you know Google actually rates your website based on mobile optimisation? Shopify’s responsive themes ensure that online stores look great and function properly on all devices. More than half of online sales in the UK are now generated from mobile devices, highlighting the importance of mobile optimisation. At Active Internet Marketing (UK), we prioritise mobile responsiveness to ensure your store captures the growing number of mobile shoppers.
Enhanced User Experience
A mobile-friendly site boosts customer satisfaction and can lead to increased sales. Our team conducts thorough testing to ensure optimal performance across devices.
SEO Advantages
Google prioritises mobile-optimised websites in its search rankings, improving visibility. We implement strategies that align with best practices for mobile SEO.
Shopify’s commitment to ongoing improvement and support is another factor contributing to its success. The platform regularly updates its features and security measures, ensuring that SMEs can operate efficiently and safely. At Active Internet Marketing (UK), we stay updated with Shopify SEO changes to offer our clients the most informed solutions when looking into SEO services.
Regular Feature Updates
Continuous enhancements keep businesses competitive. We ensure your Shopify store takes advantage of these updates.
Extensive Resources
Access to tutorials, webinars, and a supportive community allows SMEs to learn and grow so that the tailored training sessions to help your team maximise Shopify’s potential.
It can take a lot of human resource to keep ‘in the loop’ with a platform like Shopify however 53% of small businesses adopting new applications and plugins report a significant boost in productivity, highlighting the importance of leveraging up-to-date tools.
We hear you, it can be a daunting task implementing a new software platform or going through your catalogue to improve the SEO, let alone finding the time to learn the new updates and features.
The best thing to do… give us a call! We offer a 1-hour free consultation on how we can best help you. If you need a bit longer then that’s fine, we would love to help guide you through Shopify’s infrastructure.
There is no one size fits all however most Shopify apps make optimising your store easier by automating processes that you would have to otherwise, do manually. A range of apps can assist you but we would need to understand your business first before we implement changes.
One thing is for sure – we can improve your experience with the correct applications.
Optimised SEO is essential and fortunately, our expertise is in the SEO sector for Shopify!
If you are a wizard in category management then that’s brilliant, because it means our team can focus on getting your products ranking as high as possible.
We can perform a health check through your catalogue and then look to improve the entire range with our findings.
