Since its inception, Facebook has evolved from a social networking site primarily for students into a vital marketing tool for businesses of all sizes. For small and medium-sized enterprises (SMEs) in the UK, the significance of Facebook marketing has increased dramatically from 2008 to the present day. Based in Stamford, Lincolnshire, Active Internet Marketing is a full-service digital agency made up of a team of marketing experts dedicated to providing tailored, results-driven strategies for both local and national businesses.
According to a 2021 report, 41% of consumers in the UK discover new products through Facebook, highlighting the platform’s critical role in the customer journey.
In addition to that, 54% of users use Facebook to research products before making a purchase, underscoring the necessity of a business presence on the platform.
Facebook advertising has proven particularly advantageous for SMEs, offering cost-effective marketing strategies. The platform’s PPC model allows businesses to set flexible budgets, making it accessible even for smaller enterprises.
In 2023, the average cost per click (CPC) on Facebook in the UK was approximately £0.90, significantly lower than many other digital advertising platforms. This affordability empowers SMEs to experiment with various campaigns while reaching their target audience effectively.
Active Internet Marketing (UK) ensures that we fully understand a business’s needs and constraints before looking at this strategy, aiming to find the most cost-effective solutions to organising campaigns, delivering on target demographics, and extracting maximum value from the platform.
Facebook serves as an essential tool for branding, allowing SMEs to showcase their unique identities, performances, or completed products. Regular engagement through posts, videos, and live interactions fosters a sense of community and loyalty among customers.
The platform also allows businesses to host events, run contests, and utilise user-generated content, further enhancing brand visibility. By leveraging these tools, SMEs can cultivate an engaged community that actively supports their products and services, driving word-of-mouth marketing.
Despite changes to organic reach due to algorithm updates, Facebook still has the potential to build a reasonable following.
To maximise engagement, SMEs should create compelling content that incorporates storytelling, user-generated material, and interactive posts. Research indicates that businesses posting at least once a day experience faster growth in their follower base compared to those posting less frequently.
That being said, without a clear vision of what the key goals are, what your target audience is, and relevance to that audience, a lot of time and effort can be sunk into posting with little effect. At Active Internet Marketing, we can tailor a plan and a strategy that will yield results! We have a great track record of improving business metrics through social media platforms.
It is very easy to set up a typical Facebook profile!
However doing it the correct way for a business can have its challenges.
There are a numerous amount of ways to onboard your E-commerce site, develop your products and notify your CRM about aspects such as opening times, events and promotions. Picking the right methodology for you can seem like a handful but at Active Internet Marketing we are here to set you on the right path.
Building a strong foundation on your Facebook profile from the start can save issues cropping up in the future when the business is in full flow.
Of course! With our fantastic social media packages, we’ll be your dedicated partners in staying on top of everything. We’ll keep your social media channels fresh and vibrant while closely monitoring all the latest updates. Together, we’ll create a customized plan to decide how often this happens. Isn’t that exciting?
Absolutely! In most cases, we’ll handle the creation of your social media content for you. For images and videos, you have the option to share your own collection or let us create everything from scratch. Just keep in mind that photography and videography services may incur additional costs.
