Since its inception, Facebook has evolved from a social networking site primarily for students into a vital marketing tool for businesses of all sizes. For small and medium-sized enterprises (SMEs) in the UK, the significance of Facebook marketing has increased dramatically from 2008 to the present day. Based in Stamford, Lincolnshire, Active Internet Marketing is a full-service digital agency made up of a team of marketing experts dedicated to providing tailored, results-driven strategies for both local and national businesses.
According to a 2021 report, 41% of consumers in the UK discover new products through Facebook, highlighting the platform’s critical role in the customer journey.
In addition to that, 54% of users use Facebook to research products before making a purchase, underscoring the necessity of a business presence on the platform.
Facebook advertising has proven particularly advantageous for SMEs, offering cost-effective marketing strategies. The platform’s PPC model allows businesses to set flexible budgets, making it accessible even for smaller enterprises.
In 2023, the average cost per click (CPC) on Facebook in the UK was approximately £0.90, significantly lower than many other digital advertising platforms. This affordability empowers SMEs to experiment with various campaigns while reaching their target audience effectively.
Active Internet Marketing (UK) ensures that we fully understand a business’s needs and constraints before looking at this strategy, aiming to find the most cost-effective solutions to organising campaigns, delivering on target demographics, and extracting maximum value from the platform.
Facebook serves as an essential tool for branding, allowing SMEs to showcase their unique identities, performances, or completed products. Regular engagement through posts, videos, and live interactions fosters a sense of community and loyalty among customers.
The platform also allows businesses to host events, run contests, and utilise user-generated content, further enhancing brand visibility. By leveraging these tools, SMEs can cultivate an engaged community that actively supports their products and services, driving word-of-mouth marketing.
Despite changes to organic reach due to algorithm updates, Facebook still has the potential to build a reasonable following.
To maximise engagement, SMEs should create compelling content that incorporates storytelling, user-generated material, and interactive posts. Research indicates that businesses posting at least once a day experience faster growth in their follower base compared to those posting less frequently.
That being said, without a clear vision of what the key goals are, what your target audience is, and relevance to that audience, a lot of time and effort can be sunk into posting with little effect. At Active Internet Marketing, we can tailor a plan and a strategy that will yield results! We have a great track record of improving business metrics through social media platforms.
It is very easy to set up a typical Facebook profile!
However doing it the correct way for a business can have its challenges.
There are a numerous amount of ways to onboard your E-commerce site, develop your products and notify your CRM about aspects such as opening times, events and promotions. Picking the right methodology for you can seem like a handful but at Active Internet Marketing we are here to set you on the right path.
Building a strong foundation on your Facebook profile from the start can save issues cropping up in the future when the business is in full flow.
Of course! With our fantastic social media packages, we’ll be your dedicated partners in staying on top of everything. We’ll keep your social media channels fresh and vibrant while closely monitoring all the latest updates. Together, we’ll create a customized plan to decide how often this happens. Isn’t that exciting?
Absolutely! In most cases, we’ll handle the creation of your social media content for you. For images and videos, you have the option to share your own collection or let us create everything from scratch. Just keep in mind that photography and videography services may incur additional costs.
The benefits of Facebook marketing for your business are that you can:
Promoting your app or business on Facebook is smart because it helps you reach a huge audience, target the right people, and do it all on almost any budget. You can create ads that people see while scrolling, track how well they’re doing, and even show them again to people who visited your website or app. Plus, you can also reach Instagram users at the same time.
Yes, Facebook marketing is worth it. It helps you reach lots of people, target the right audience, and grow your business without spending a lot. You can see what’s working and improve as you go.
Yes, marketing your business on Facebook can increase sales—especially if you target the right people and have a clear message. It helps you reach potential customers, build trust, and guide them to buy from you.
To engage your audience on Facebook, keep things simple, personal, and consistent. Here are easy ways to do it:
Post regularly – Stay active so people don’t forget you.
Ask questions – Get people talking by asking their opinions or preferences.
Use images and videos – Visual content gets more attention and shares.
Reply to comments – Show you’re listening and build relationships.
Run polls, contests, or giveaways – These boost interaction and reach.
Share behind-the-scenes or real-life content – People connect with authenticity.
Yes, Facebook marketing is easy to start, but getting great results takes some learning and testing.
You can quickly:
Set up a business page
Create simple ads
Choose who sees them
Track how they’re doing
Make a Facebook Business Page
Go to Facebook Business Manager to manage ads
Set your goal (like getting sales or website visits)
Create your first ad – choose your audience, budget, and add a photo or video
Launch it and see how it does
Adjust and improve over time
