Attention spans these days are short, and the competition for your audience’s focus is intense. This is where an effective social media strategy becomes vital.
Unlike many other forms of marketing, an effective social media marketing campaign has the potential to reach your audience withouwhen they’re at their most relaxed. Often, people on social media don’t even realise they’re being marketed to.
That is absolute gold dust; get your message across to people while they’re at home, in bed, or even on the toilet!
At Active Internet Marketing (UK), our social media team is adept at crafting strategies that resonate with not only your customers, but the relevant platforms’ algorithms too. We tailor our strategy to your business’ goals and look to encourage genuine interactions, rather than chasing hollow likes. We constantly optimise and monitor your channels to keep your online presence relevant and impactful.
We understand that it’s even more important for small businesses to foster genuine connections with their customers. That’s why we focus on content that deeply resonates with your audience, leading to real and meaningful conversations. We ensure your followers not only see your brand, but connect with and relate to it as well.
We work closely with you to identify the best platforms for your brand and target audience.
We always focus on increasing your visibility where it matters most; that might mean we put more emphasis on getting your director’s LinkedIn page up to speed than we do on your company TikTok account, but we’ll conduct extensive research and use our many years of industry experience to get those calls right.
The first thing we do with any new social media customer is to discuss their goals. Everything – from the channels we focus on to the split between paid and organic marketing – has to be led by what it is you’re looking to achieve.
Our experience and expertise, gained through years of running successful social media campaigns across a range of industries, means we’re perfectly placed to craft a strategy that’s perfect for your business.
Absolutely! As part of our awesome social media packages, we’ll be your trusty social media companions and keep you fully up to date with any and all developments. We’ll regularly spruce up and monitor your social media channels, and put a package together with you to determine how often that happens. Exciting, right?
If it needs doing, absolutely!
If you want a new profile setting up, or we feel you’d benefit from one, we’ll work with you to kickstart your presence on any platform out there. Just let us know what it is you’re looking for from your social media plan and we’ll take it from there!
What we won’t do, is push you to join all sorts of new platforms just for the sake of it. We’ll ensure there’s a clear stratgey driving our activity on every platform you’re a part of.
Yes, in the vast majority of cases we will create your social media content for you. When it comes to imagery/ video content, you can either share your collection with us or leave us to create it all for you. Please just bear in mind that photography/ videography services may come at an extra cost.
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