Every ecommerce SEO strategy needs to first identify high-value search terms that potential customers use. This can be done through ecommerce SEO keyword research, which can take various forms. Unlike traditional SEO keyword research, ecommerce keyword research targets a blend of informational and commercial keywords. While many sites focus only on informational keywords, it’s crucial for ecommerce businesses to incorporate commercial keywords as well, as these indicate buyer intent and help attract customers who are ready to make a purchase.
Integrating the right ecommerce platform is critical for the success of your online business. At Active Internet Marketing (UK), we understand that incorrect choices can lead to challenges as your business grows. The unique features of each platform mean there are many SEO nuances to understand and explore. It’s also very difficult to predict what your business will need in a few years down the road. It’s not uncommon to have to completely overhaul your e-commerce experience because the original platform that was chosen no longer covers the complexities of your business.
Small to medium-sized businesses.
User-friendly with a drag-and-drop interface.
Can handle large inventories, but costs can increase with numerous products due to transaction fees.
Various themes and apps available, though deeper customisations may require coding.
Over 4.4 million merchants use Shopify, contributing to over $400 billion in sales.
Businesses seeking flexibility and control.
Requires a WordPress site; more control over design and functionality.
Handles large inventories effectively, but site performance can depend on hosting.
Highly customisable with extensive plugins, but advanced features may require technical skills.
Powers over 28% of all online stores, making it a leading choice.
Large enterprises with complex needs.
Requires development resources; powerful customisation and scalability tools.
Excellent for extensive catalogues and high product volumes.
Deeply customisable but requires a dedicated development team for management.
Used by major brands like Coca-Cola and Ford, demonstrating its capacity for large-scale operations.
Growing businesses anticipating scaling.
User-friendly with built-in features that minimise reliance on third-party apps.
Supports unlimited products, designed for high-volume sales.
Offers decent options, but advanced features may require technical expertise.
Supports over 60,000 stores, with significant growth in the last few years.
Small businesses or creatives focused on design.
User-friendly with beautiful templates.
Suitable for smaller catalogues; struggles with high volumes.
Limited customisation compared to others; best for straightforward needs.
Hosts over 3.7 million websites, appealing to visually driven brands.
Small businesses and beginners.
Simple drag-and-drop interface; easy setup.
Good for small to medium ranges but may not support high volumes well.
Basic options; suitable for straightforward e-commerce needs.
Over 200 million users, with significant growth in e-commerce features.
Large enterprises needing extensive customisation.
Requires substantial resources and expertise.
Designed for high volumes, effectively managing large catalogues.
Highly customisable with a wide array of features.
Powers over 1,500 brands, demonstrating its capabilities for large-scale operations.
Optimising these can be quite a complex and an arduous task. With Active Internet Marketings (UK) approach on aspects like modifiers, we can help give you a boost when adjusting the meta descriptions and help you attack long-tail keywords. We can also assist with Ecommerce product descriptions and guide you through best practices, so that duplicate content and irrelevant content is avoided.
Begin with thorough keyword research to identify relevant terms related to your products and services. Focus on both primary keywords like “Ecommerce SEO” and long-tail variations that reflect user intent.
Each product page should be optimised with the following elements:
The H1 tag should feature the primary keyword, while H2 and H3 tags can include related keywords and phrases to enhance relevance.
Images play a vital role in ecommerce. Ensure that all images are:
With a growing number of shoppers using mobile devices, ensure your ecommerce site is fully responsive. A mobile-friendly design improves user experience and boosts your SEO rankings.
Fast loading times are essential for both user experience and SEO. Use tools like Google PageSpeed Insights to analyse your site’s speed and implement recommendations to improve loading times.
Regularly publish high-quality, informative content related to your products and industry. Blog posts, guides, and tutorials not only attract traffic but also establish your site as an authority in the ecommerce space.
Using structured data markup helps search engines understand your content better. Implement schema markup for products, reviews, and breadcrumbs to enhance your listings in search results, potentially increasing click-through rates.
Engage in outreach efforts, guest blogging, and partnerships to earn high-quality backlinks that will boost your ecommerce SEO.
Regularly analyse traffic sources, user behaviour, and keyword rankings to refine your SEO strategy and identify areas for improvement.
Without proper guidance on selecting the right ecommerce SEO options, businesses may struggle as they establish themselves in the market. Changing platforms after initial setup can be a complex and costly process, leading to potential loss of sales and customer trust. Here are key considerations:
Ensure the platform can grow with your business. A platform that suits your current needs may not handle increased product volumes or traffic in the future.
Understand all costs involved, including transaction fees and app costs. Transitioning to a more suitable platform later can incur significant expenses.
Evaluate your team's technical skills. Platforms requiring advanced knowledge can lead to operational bottlenecks.
Essential features like payment gateways, shipping options, and inventory management should align with your business goals.
Yes, there is SEO for EVERYTHING!
It could be argued that when considering SEO, Ecommerce SEO is possibly one of the most important. When your products are listed the core goal is to get maximum reach and interaction as it possibly can.
Not at all!
We work with large categorie ranges and small. Yes, the larger suite of products will mean more landing pages, more metadata and more content to be written on behalf of your site however we cater our services around you. We don’t develop a generic package and then expect you to conform. The best course of action would be to come in for a free consultation and let us understand your needs better.
That depends. Based on your product performance, you need to check which products are more likely to sell or have a good track record of selling in past. We can help analyse this data if you need assistance with that.
For Example: Managing 65 products at once is a time consuming job. Our best advise if your budget is low is to list all products on the website, but focus on your key products. When someone comes to website to buy your product which is optimised, they might end up buying something which is not optimised. It all depends on your upsell structure and user flow.
If you think there are products in your range that should be performing, but aren’t, call us to see how we can help.
