Since its inception, Facebook has evolved from a social networking site primarily for students into a vital marketing tool for businesses of all sizes. For small and medium-sized enterprises (SMEs) in the UK, the significance of Facebook marketing has increased dramatically from 2008 to the present day. Based in Stamford, Lincolnshire, Active Internet Marketing is a full-service digital agency made up of a team of marketing experts dedicated to providing tailored, results-driven strategies for both local and national businesses.
Instagram’s advertising capabilities are especially beneficial for SMEs. As of 2023, around 75% of UK marketers utilised Instagram for paid advertising campaigns. Even if your platform doesn’t have a B2C market, a presence on the platform is still beneficial for creating a image for the high profile figures in your establishment. It allows the target market to have a glimpse of who is offering the services they may enquire about.
At Active Internet Marketing (UK), we take the time to fully understand your business needs and objectives, ensuring we find the most effective solutions for your advertising strategies. Our goal is to maximise your return on investment while targeting the right demographics.
Instagram serves as an essential tool for branding, allowing businesses to convey their unique identities through eye-catching visuals, stories, and engaging videos. Regular interactions foster a sense of community and brand loyalty among followers.
The platform also enables businesses to host giveaways, collaborate with influencers, and leverage user-generated content, all of which enhance brand visibility. By utilising these features, SMEs can build an engaged community that actively supports their products and services, leading to exponential organic growth.
Despite algorithm changes affecting organic reach, Instagram still offers SMEs a significant opportunity to grow their following. As of 2023, the average engagement rate for posts from UK businesses was 1.6%, which indicates a healthy level of audience interaction. However, there’s always room for improvement.
Without a clear vision of key goals and target audiences, efforts can easily be wasted. At Active Internet Marketing (UK), we develop tailored strategies designed to yield measurable results.
For local SMEs eager to tap into the full potential of Instagram marketing, Active Internet Marketing (UK) is here to help. With our expertise in navigating Instagram’s toolkit, we guide businesses in crafting targeted campaigns that deliver results. Our strategic insights and tailored approaches help local SMEs improve their marketing performance effectively.
Let us guide you through:
Optimising PPC Campaigns
Improving Brand Visibility
Increasing Engagement
Posting Strategy
Posting Strategy
Not at all.
Instagram Marketing can extend to your brand guidelines, your posting schedule, your online store and how to engage your target audience. Its totally possible, with the right strategy that we can implement an Instagram Marketing strategy that is totally free from PPC.
To be totally honest it depends on your business and business needs.
At Active Internet Marketing (UK) we encourage you to do whatever you feel comfortable with. In some circumstances we encourage it, because nobody will be able to represent your brand better than you.
So what we tend to do is develop an Instagram strategy for you, that you can implement, whilst we cater to your other business needs. The Instagram marketing package can be an add on to other services – not a problem at all.
