With the right planning and regular optimisation, Google Shopping can be a highly effective channel for generating leads and enquiries, enabling SMBs to compete with larger companies in the digital marketplace.
At Active Internet Marketing (UK) we understand the unique challenges small and medium businesses face in today’s modern digital landscape. As a full-service digital agency based in Stamford, Lincolnshire, our team of digital marketing experts is dedicated to supporting local and national businesses with personalised, results-driven strategies.
Google Shopping success is not just about setting up product feeds and bidding on ads, though; it requires an integrated approach. Our digital marketing specialists have extensive experience in running paid search campaigns, optimising for search engines, and ensuring that all elements of your online presence work together.
By setting up and maintaining a Google Shopping feed, small businesses can compete effectively online with a range of competitors, reach a broader audience, and maximise return on their ad spend.
• What it is: These ads show product images, prices, and retailer names, appearing at the top of Google search results or in the "Shopping" tab.
• Benefit:They visually engage potential customers, ideal for small businesses with appealing or unique product images.
• What it is:This eye-catching image is often what attracts clicks and will drive interest.
• Benefit: High-quality & unique images help small businesses stand out and boost click-through rates.
• What it is: A concise title that describes the product include, product code or brand.
• Benefit: Helps ensure the product appears in relevant searches, improving targeting for customers ready to buy.
• What it is: A brief description for additional key product information.
• Benefit: Specific and accurate details help narrow the audience to potential buyers, reducing unqualified clicks.
• What it is: The visible price helps filter buyers who are ready to pay the listed amount.
• Benefit: Transparency attracts more serious buyers, leading to more meaningful clicks and lower ad costs.
• What it is: A feed (spreadsheet or XML file) with product data, including images, titles, prices, and descriptions, is uploaded directly from the website to the Google Merchant Center.
• How to Set It Up: The feed can be created from an existing eCommerce website (e.g., Shopify, WooCommerce) or built manually using a spreadsheet format like Google Sheets. Active Internet Marketing (UK) can produce this or provide guidance on formatting and uploading.
• Update Frequency: The feed can be updated regularly to keep product data accurate. For rapidly changing inventories or prices, refreshing at least every 24 hours is recommended. Some eCommerce platforms automate this, pushing updates instantly or at scheduled intervals.
• Benefit: A well-maintained feed ensures accuracy and helps optimise campaigns, so small businesses avoid overspending on clicks for out-of-stock products or incorrect prices.
• What it is: Displayed alongside products, when available, to build trust.
• Benefit: Positive reviews help smaller businesses compete against larger brands.
• What it is: Highlights promotions (like product discounts, seasonal promotions, end of line or free shipping).
• Benefit: Small businesses can attract price-sensitive customers and stand out by showcasing unique deals.
• What it is: The backend hub where product listings and feeds are managed.
• How to Set It Up: To get started, businesses need a Google account, a Merchant Center account, and verification that they own the website they’re selling from. Active Internet Marketing (UK) can handle the setup of each stage of this for you. Merchant Center provides performance data to optimise product listings and ads.
• Benefit: Helps small businesses refine their product information, improving ad performance and ranking.
• What it is: Shows users which products are available in a nearby store if you have bricks and mortar locations.
• Benefit: Small businesses with physical stores can attract local customers and drive in-store footfall.
At Active Internet Marketing (UK), our team of digital marketing experts brings over a decade of experience, a personal approach, and a data-driven mindset to help your business thrive in the competitive online market. Whether you need to launch a Google Shopping campaign, build an integrated marketing strategy, or optimise your digital presence, we’re here to help.
One of the key reasons small and medium businesses should work with us is the comprehensive, hands-on support we offer. From creating and managing your Google Shopping campaigns to optimising your website’s performance, our team is involved in every aspect of your digital strategy. Our Stamford-based team provides a personal, approachable service, allowing you to have direct access to the people managing your campaigns. This level of communication and support ensures that your goals are always front and centre, and we’re able to adjust strategies in real-time as your business evolves.
With us, you’re not just outsourcing to an external agency; you’re working alongside digital marketing experts who are as committed to your success as you are
Our expertise in search engine marketing (SEM) means that we can go beyond Google Shopping to provide a holistic marketing approach. While Google Shopping is a powerful tool for e-commerce, combining it with other paid search methods, such as Google Ads, display advertising, or even remarketing strategies, can significantly enhance your overall reach. We have a deep understanding of how to create multi-channel strategies that work in harmony, ensuring that you capture potential leads at every stage of the customer journey.
As a digital marketing agency, we also provide significant value through our local knowledge and UK market expertise. Based in Stamford, Lincolnshire, we understand the local business environment and the challenges faced by small and medium enterprises in the UK. This local insight enables us to create campaigns that are more in tune with the needs of your target audience, whether they are regional customers or part of a national campaign. For SMBs, working with an agency that understands their market is a crucial factor in gaining a competitive edge.
Google Shopping
Choosing Active Internet Marketing (UK) also means choosing a transparent, trustworthy partner. We provide clear reporting on your campaigns, so you know exactly where your budget is going and what results are being achieved. Our clients appreciate our open communication style and our commitment to delivering measurable results. You can trust us to be upfront and honest about what’s working and what needs improvement, always focused on helping your business grow.
To get in touch directly, call us on 01780 693 003 or fill out one of our online contact forms below. We’ll come out and meet you as part of a no-obligation consultation, no matter where in the country you’re based!