With the right planning and regular optimisation, Google Shopping can be a highly effective channel for generating leads and enquiries, enabling SMBs to compete with larger companies in the digital marketplace.
At Active Internet Marketing (UK) we understand the unique challenges small and medium businesses face in today’s modern digital landscape. As a full-service digital agency based in Stamford, Lincolnshire, our team of digital marketing experts is dedicated to supporting local and national businesses with personalised, results-driven strategies.
Google Shopping success is not just about setting up product feeds and bidding on ads, though; it requires an integrated approach. Our digital marketing specialists have extensive experience in running paid search campaigns, optimising for search engines, and ensuring that all elements of your online presence work together.
By setting up and maintaining a Google Shopping feed, small businesses can compete effectively online with a range of competitors, reach a broader audience, and maximise return on their ad spend.
At Active Internet Marketing (UK), our team of digital marketing experts brings over a decade of experience, a personal approach, and a data-driven mindset to help your business thrive in the competitive online market. Whether you need to launch a Google Shopping campaign, build an integrated marketing strategy, or optimise your digital presence, we’re here to help.
One of the key reasons small and medium businesses should work with us is the comprehensive, hands-on support we offer. From creating and managing your Google Shopping campaigns to optimising your website’s performance, our team is involved in every aspect of your digital strategy. Our Stamford-based team provides a personal, approachable service, allowing you to have direct access to the people managing your campaigns. This level of communication and support ensures that your goals are always front and centre, and we’re able to adjust strategies in real-time as your business evolves.
With us, you’re not just outsourcing to an external agency; you’re working alongside digital marketing experts who are as committed to your success as you are
Our expertise in search engine marketing (SEM) means that we can go beyond Google Shopping to provide a holistic marketing approach. While Google Shopping is a powerful tool for e-commerce, combining it with other paid search methods, such as Google Ads, display advertising, or even remarketing strategies, can significantly enhance your overall reach. We have a deep understanding of how to create multi-channel strategies that work in harmony, ensuring that you capture potential leads at every stage of the customer journey.
As a digital marketing agency, we also provide significant value through our local knowledge and UK market expertise. Based in Stamford, Lincolnshire, we understand the local business environment and the challenges faced by small and medium enterprises in the UK. This local insight enables us to create campaigns that are more in tune with the needs of your target audience, whether they are regional customers or part of a national campaign. For SMBs, working with an agency that understands their market is a crucial factor in gaining a competitive edge.
Google Shopping
Choosing Active Internet Marketing (UK) also means choosing a transparent, trustworthy partner. We provide clear reporting on your campaigns, so you know exactly where your budget is going and what results are being achieved. Our clients appreciate our open communication style and our commitment to delivering measurable results. You can trust us to be upfront and honest about what’s working and what needs improvement, always focused on helping your business grow.
To get in touch directly, call us on 01780 693 003 or fill out one of our online contact forms below. We’ll come out and meet you as part of a no-obligation consultation, no matter where in the country you’re based!
Google finds products from online stores in two main ways:
Google Shopping lets people compare prices from different stores in one place. If you’re selling, you can pay to have your products show up there.
For Shoppers:
For Sellers:
No, you don’t have to pay to have your products listed on Google Shopping. Google offers free product listings, allowing your items to appear in various places like the Shopping tab, Google Search, Google Images, Google Maps, YouTube, and Google Lens without any cost .
Google Shopping is a place on Google where you can search for products, compare prices, and buy from different stores.
It helps:
Yes, it’s usually safe to buy from Google Shopping—as long as you buy from trusted stores and check for secure payment.
Just look for:
If you use Google Shopping, you can advertise in these ways:
Shopping Ads – Show your products (with image, price, etc.) at the top of Google search results.
Performance Max – Automatically show your products across Google (Search, YouTube, Gmail, etc.).
Free Listings – Your products appear in the Shopping tab without paying for ads.
Local Ads – Promote items that are available in your physical store.
Remarketing – Show ads to people who already visited your site or viewed your products.
Here’s how to get started with Google Shopping:
Anyone who sells products online can use Google Shopping — from small businesses to big retailers.
Put simply:
