Does Influencer Marketing Have a Future?
A seismic change in the way brands advertise to their target markets in recent years came with the introduction of ‘influencer marketing’, but many brands worry that it won’t last forever. Influencer marketing is not a dying trend, but is undergoing an evolution centred on producing stronger content and authenticity. Worldwide social media users are […]
To Like or Not to Like: The Instagram Update
Back in April, Instagram announced that it would trial the removal of the like count for users in Canada. The proposed change has received a mixed response, with general users, online influencers and business accounts considering what this will mean for their online presence. Currently, there are two account settings available on Instagram – public […]
Fashion Marketing: Top Brands’ Marketing Strategies and Campaigns
Fashion Marketing: Top Brands’ Marketing Strategies and Campaigns Whether you are an influencer, brand owner or work within an e-commerce platform, you will understand the importance of campaign marketing and what your strategies are to help benefit your business. In a cramped online e-commerce market, it can be difficult to distinguish your brand from the […]
What IGTV Means for Businesses
Instagram is the home of visual storytelling. Over the years, the audience on this platform has grown exponentially, with the most recent statistics demonstrating the rise from 800 million monthly users in September 2017 to 1 billion users in January 2018.The latest update to Instagram is IGTV, a feature that allows users to share vertical […]
Social Media Trends to Look out for in 2018
Social media strategies are becoming an increasingly important part of businesses’ digital marketing strategies. However, social media is constantly changing and it influences other areas of marketing. For example, changes in the social media world can affect who your target audience could be; this is why it’s important to stay updated. Below, we’ve shared the […]
Guideline Updates: How Influencer Marketing Has Changed the Face of Advertising
Influencer marketing has become a big business over the last few years and its great success doesn’t seem to be dwindling any time soon. But, why? What is influencer marketing, how has it transformed the face of advertising and what guidelines need to be adhered to? Until recently, the Federal Trade Commission has not closely […]
Five Great Examples of Influencer Marketing Campaigns
Are you trying to decide whether influencer marketing campaigns are an option for your brand or company? In our previous blog post, ‘Influencer Marketing: What It Is and Why You Should Be Using It’, we detailed exactly why companies should be exploring the impact of social influencers and offered five positive advantages to employing influencer […]
How Vloggers Are Changing the Face of Advertising – And Why it’s A Good Thing
Video bloggers, or ‘vloggers’, are a relatively new trend in advertising and marketing, and people are nervous. We can see why. This is a young person’s game, and the people in charge – the kids sitting in front of the camera, are not playing by ‘business’ rules as we’ve established them. No, they’re playing by […]
