OWNED MEDIA
CRM & MARKETING AUTOMATION
PAID MEDIA
DATA & ADVANCED ANALYTICSThe Objective
AJ Scutchings and Son first joined us back in 2015, finding they needed experts in local SEO to stand out in their highly competitive market. Covering Bedford and London, AJ Scutchings and Son needed to make sure they appeared for local searches for their services. Alongside this, it was important to them that they built their authority and reputation as specialists in heritage buildings. This required showcasing their work, which includes working on the Houses of Parliament.
Our Strategy
| Local SEO | Content Marketing | SEO | Website Design | Website Development |
We extensively researched the industry competition to ensure we could position AJ Scutchings and Son competitively in their market. On the basis of this, we designed and developed a strong website that could carry them forward for many years. Built with SEO in mind, this sleek build allows ongoing SEO work to be conducted on their site to keep it up to date with the very latest in industry best practice.
We then embarked on creating bespoke, optimised content for AJ Scutchings & Son, achieving rankings for their local areas and services which we have continuously held strong over the 5 years they have been with us. Alongside this, we regularly create authoritative blog posts to draw in search traffic for a large number of queries. This content marketing further helps the overall SEO strategy, with the two working in tandem to continuously grow their website traffic.
The Results
Year on year, we continue to strengthen and grow the ranking presence for AJ Scutchings and Son in Bedford and their surrounding areas. With all of their keywords on page 1 in their chosen areas, and regular content marketing bringing in extra traffic, their website traffic continues to grow.
This has lead to amazing visibility for our client, with hundreds of thousands of impressions a year on their site in search engine results pages. This ongoing success has lead to many happy years of partnership between us and AJ Scutchings and Son, who continue to invest with us in growing their online presence and therefore their business.
