Paid Social Media Ads

Harness the power of paid social media ads to give your online marketing the boost it needs.
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Paid Social Media Advertising with
Active Internet Marketing (UK)

Paid social media ads have become one of the most effective tools for businesses looking to expand their reach and generate leads. Platforms like X (formerly Twitter), TikTok, Instagram, Facebook, LinkedIn, and YouTube offer robust advertising solutions, each with their own unique features and audience demographics.

Custom Marketing Strategies for Success

At Active Internet Marketing (UK), we have specialised in helping small and medium-sized businesses grow through smart digital marketing strategies since 2010. Our expertise in paid social media ads allows us to generate thousands of leads for hundreds of businesses. Whether you prefer in-person meetings at our Stamford office or online consultations, we tailor our solutions to align with your specific sales and marketing goals.

Heard Enough Already?

Our social media strategies start from just a few hundred pounds per month, giving you the flexibility to choose what works best for your business.

The Power of Social Media Advertising

Paid social media ads offer businesses the ability to:

Target specific audiences based on demographics, interests, and behaviours.

Track performance and make real-time adjustments to social media advertising campaigns.

Promote products or services directly to individuals and businesses most likely to convert.

Each platform offers unique benefits, with strengths depending on your audience and marketing objectives.

What People Say About Us

Why Choose Active Internet Marketing (UK) for your Social Media Paid Advertising?

Expertise Since 2010

Since 2010, Active Internet Marketing (UK) has been at the forefront of the digital marketing industry, delivering real, tangible results for businesses. Over the past 15 years, our dedicated team has refined its approach to ensure that every paid social media ad campaign is meticulously aligned with our clients' specific business goals, whether that's enhancing brand awareness, driving targeted traffic, or generating high-quality leads.

Tailored Strategies

Our expertise in crafting and executing social media strategies is supported by a wealth of experience across various industries, allowing us to implement innovative and effective solutions. Recognised as an authority in the digital marketing industry, we are frequently featured in industry publications and invited to speak at conferences, underlining our commitment to thought leadership and professional excellence.

Trusted Results

Our clients trust us for our transparent, results-oriented approach and our proven ability to deliver measurable outcomes. This trust is built on a deep understanding of the digital landscape, plus a relentless focus on achieving our clients' objectives. Get in touch today to learn how we can create and manage paid social media ad campaigns that deliver tangible results for your business.

FAQs

Absolutely! As part of our awesome social media packages, we’ll be your trusty social media companions and keep you fully up to date with any and all developments. We’ll regularly spruce up and monitor your social media channels, and put a package together with you to determine how often that happens. Exciting, right?

Yes, in the vast majority of cases we will create your social media content for you. When it comes to imagery/ video content, you can either share your collection with us or leave us to create it all for you. Please just bear in mind that photography/ videography services may come at an extra cost.

As with all of our digital marketing services, we tailor our packages and offerings to suit our customers and their requirements. That extends to checking content before it gets published.

Paid social media ads are ads you pay for to promote your business, product, or service on social platforms like Facebook, Instagram, TikTok, LinkedIn, or X (Twitter). What they do:

  • Help you reach more people than just your followers
  • Let you target specific audiences (by age, location, interests, etc.)
  • Drive traffic to your website, store, or app
  • Can increase sales, awareness, or engagement

Yes, social media ads are often worth it — especially if you want to reach more people quickly and grow your brand or sales and this is because they are:

  • Highly targeted – Show ads to the exact audience you want
  • Low cost to start – Even small budgets can see results
  • Fast results – Get traffic or sales within hours
  • Great for brand awareness – More people see and remember you
  • Trackable – You can measure clicks, views, and sales easily

 When they may not be worth it:

  • If your ads are poorly made or untargeted
  • If your product or offer isn’t clear or competitive
  • If you don’t track and adjust your campaigns

A paid ad is any advertisement you pay for to promote something — like a product, service, brand, or content — on the internet or in traditional media. Examples of paid ads:

  • Social media ads (on Facebook, Instagram, TikTok, etc.)
  • Google Ads (search results or YouTube ads)
  • Display ads (banners on websites)
  • Sponsored content (like a paid post on a blog or influencer’s feed)
  • Print, radio, or TV ads (traditional media)

Yes, influencer promotions can be considered paid ads — if the influencer is paid or given something in return to promote a product or brand.

Disadvantages of paid search:

  • Costs add up fast, You pay every time someone clicks, even if they don’t buy.
  • Highly competitive, Bidding wars on popular keywords can drive up prices.
  • Short-term results, Once you stop paying, your ads disappear — unlike SEO, which builds over time.
  • Needs constant management, You have to monitor, test, and adjust to keep ads profitable.
  • Click fraud risk, Sometimes bots or competitors click on your ads to waste your budget.

Yes, paying to promote your Instagram can be worth it — especially if you want to reach more people, grow faster, or sell something. This is because you will: 

  • Get seen beyond your followers
  • Target the right audience (by age, interests, location, etc.)
  • Drive traffic to your website, shop, or profile
  • Boost brand awareness or engagement

When to wait:

  • If you don’t have strong content (your posts should already look good)
  • If you haven’t set a clear goal (e.g. more followers, sales, or website visits)
  • If your profile isn’t ready (like missing info, poor visuals)
  • A paid social media ad is any post or promotion that you pay a social media platform to show to a larger or targeted audience.
  • Boosted posts on Instagram or Facebook
  • Sponsored tweets on X (Twitter)
  • Story ads on Instagram or Snapchat
  • Video ads on TikTok or YouTube
  • Carousel or collection ads on Facebook or Instagram
  • Lead generation ads on LinkedIn

The best social media platform for paid advertising depends on your audience, goals, and content style — but here’s a quick breakdown:

  • Facebook, for Reaching broad, diverse audiences; detailed targeting; e-commerce
  • Instagram, for Visual products, lifestyle brands, younger audiences
  • TikTok, for Viral content, Gen Z, creative video ads
  • YouTube, for Long-form video, tutorials, product demos
  • LinkedIn B2B marketing, professionals, lead generation
  • Pinterest Shopping, DIY, fashion, home, mostly female users
  • X (Twitter) News, events, quick updates, tech-savvy audiences

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