Established in 2010 we have over a decade of experience and expertise in SEO migration, and £450K invested in SEO (R&D) research and development over the last two years, we’ve refined a comprehensive approach to ensure a seamless migration process.
Our UK-based team specialises in helping SMEs generate leads through multi-channel digital marketing, and our focus on data analysis, SEO, and digital marketing cements us as your perfect partner for your website migration.
Every SEO migration begins with a detailed scope and planning phase. We collaborate closely with your web development team to understand your goals, the structure of your existing website content, and the objectives for the migration. This stage involves:
Reviewing rankings, traffic, and the overall SEO health of your website.
Highlighting SEO elements that may be impacted during the migration and outlining mitigation strategies.
Determining measurable objectives to assess the success of the migration.
Effective preparation is key to minimising disruption during the SEO migration process. In this phase, we:
Covering technical SEO, content mapping, and URL structure to ensure a smooth transition.
Capturing a snapshot of current SEO performance, including rankings, organic traffic, and indexed pages.
Performing a full SEO audit on your existing website to identify strengths, weaknesses, and potential opportunities for Technical SEO improvement.
Before going live, we thoroughly test the new website structure to ensure all changes align with SEO best practice. With our extensive experience and expertise in SEO migrations, our pre-launch testing includes:
Ensuring that all old URLs are correctly redirected to new ones to prevent loss of SEO value.
Verifying that 301 redirects work as expected to maintain link equity and avoid 404 errors.
Checking meta tags, internal linking, and content to ensure optimization is carried over to the new site.
When it’s time to launch your new website, our team provides hands-on support to make the process as smooth as possible. We monitor:
Using analytics tools to observe site traffic and performance as the migration goes live.
Checking for any 404 errors, broken links, or issues with page speed.
Ensuring a close partnership with your web development team throughout the launch to swiftly address any issues.
After the launch, we conducted a comprehensive SEO review to ensure the website migration was successful. This includes:
Ensuring that all redirects are functioning correctly and that there are no lost pages or broken links.
Using our SEO tools to crawl the new site and identify any missed SEO elements or opportunities.
Monitoring search engine indexing of new pages to ensure they are crawled and ranked effectively.
Once the website migration is complete, we analyse the performance data to ensure the site is meeting the goals set in the planning phase. Our data analysis includes:
Analysing organic traffic, keyword rankings, and conversions post-migration.
Comparing the performance of the new site to the pre-migration benchmarks.
Providing a detailed post-launch report with insights and recommendations for ongoing SEO optimization.
There is no pressure to make a decision immediately.
What we do as Active Internet Marketing (UK), is provide you with a health check and demonstrate the value that we offer. The reason to switch is that we will look after you, deliver results and make the transition seamless.
Not at all!
We ensure that when we implement changes your current website build wont change in the slightest – we focus on SEO first and then look to improve other areas of your build. It is possible that in order to improve SEO rankings we may suggest a strategy that adds additional content and pages that will assist with SEO rankings but this will be upon agreement with you and your business.
Well… in short… yes.
In fact, SEO is arguably THE most important aspect of your website next to your services and messaging. At Active Internet Marketing (UK) we appreciate that you may have one of the best products in the country, but that is no good if people don’t know you exist. That’s why SEO is critical!
Unlock the potential with our free resources and expertise. One click to discover more.
