International SEO Services

International SEO focuses on optimising your website to rank well in global search engines, allowing your business to reach and engage customers in different countries. By tailoring your content, keywords, and technical aspects for specific regions, you can expand your brand’s visibility, connect with diverse audiences, and ultimately drive conversions across international markets.

At Active Internet Marketing (UK), we provide end-to-end translation and localisation services in partnership with a professional translation company. We ensure accurate translations that not only preserve the meaning of your content but also capture the cultural nuances of each market, making sure your message resonates with global audiences.

Our approach integrates advanced keyword research, cultural insights, and technical SEO tailored for each market. We use proprietary technology and in-depth local competitor analysis to ensure your SEO strategy is not only effective but also adaptable to the evolving needs of international markets.

We track performance metrics across regions and continuously adjust our strategies based on analytics. Our team uses localised A/B testing and detailed reports to optimise for the best user experience and conversion rates, ensuring sustained success across your global campaigns.

The key components of international SEO are:

• Right Language or Country Targeting – Make sure your site reaches people in the right place or language.
• Hreflang Tags – Tell Google which version of a page to show based on language or location.
• Localised Content – Use the right language, currency, and cultural terms for each audience.
• International Website Structure – Set up your site properly, like with country-specific domains or folders (e.g., example.com/fr/ for France).
• Technical SEO – Make sure your site loads fast, works on mobile, and is easy for Google to read.
• Local Backlinks – Get links from websites in the countries you’re targeting.

Marketing companies track international SEO by using tools and strategies to monitor how each version of a website is performing in different countries or languages.

Here’s how they do it:

• Use SEO Tools – Tools like Google Search Console, SEMrush, or Ahrefs track rankings, traffic, and issues by country and language.
• Monitor Hreflang Tags – They check that each page is correctly tagged so Google shows the right version to the right users.
• Track Local Keywords – They follow how well your site ranks for keywords in each country or language.
• Check Local Traffic and Conversions – They look at how many visitors and sales come from each region.
• Review Country-Specific Pages – They make sure content is properly translated and optimised for each audience.
• Set Up Geo-Targeting – In Google Search Console, they assign certain parts of the site to specific countries.

SEO is important for taking your company global because it helps people in other countries find your business online.

Here’s why:

• It Builds Global Visibility – SEO helps your website show up in search results around the world.
• It Reaches the Right Audiences – With international SEO, you can target people by language and location.
• It Drives Free, Ongoing Traffic – Instead of paying for ads in every country, SEO brings in long-term, organic visitors.
• It Builds Trust in New Markets – High rankings in local search results make your business look more reliable to international customers.
• It Supports Local Sales – SEO helps match local search habits, currencies, and content to improve conversions.

To review international SEO resource requirements, you look at what you need to successfully reach people in other countries or languages.

Here’s how:

• Pick Your Target Markets – Decide which countries or languages you want to focus on.
• Check Content Needs – Do you need to translate or create new content for each market?
• Look at Your Website Setup – Make sure your site can handle multiple regions (with the right structure and hreflang tags).
• Identify Tools Needed – Use tools like Google Search Console or SEMrush to track SEO in each country.
• Check Your Team – Do you have people who can handle SEO, translation, and local research?
• Estimate Time and Budget – Figure out how much work and money it will take to do it right.

The 4 best practices for international SEO success:

1. Use the Right Website Structure: Choose a setup like country-specific domains (example.fr), subdomains (fr.example.com), or subfolders (example.com/fr/) to organize your content by region.
2. Add Hreflang Tags
   Use hreflang tags to tell Google which language and region each page is for, so users see the right version in search results.
3. Localise Your Content
   Translate content properly and adjust things like currency, measurements, and cultural references to match each audience.
4. Optimise for Local Search Engines
   Focus on local keywords, build links from local websites, and use country-specific SEO tools and directories.

To find keywords for your target country, you need to:

• Use keyword tools like Google Keyword Planner or SEMrush and set the country you want.
• Use local language and phrases, not just translations.
• Check what local competitors rank for in that country.
• Use Google Trends to see what people are searching for in that region.