For small to medium businesses that focus on writing, publishing, and building their brand online, it is vital that you understand the importance of GEO (Generative Engine Optimisation) and the major impact it can have on your business.
If you are wondering why you should find out more about GEO, and more so, when, then Active Internet Marketing is here to do exactly that. We are a leading digital marketing agency located in Stamford (UK), building your leads and helping you thrive in competitive markets.
GEO, standing for generative engine optimisation, is the practice of optimising content so it ranks well or gets effectively surfaced within AI-generated responses. Popular tools to be familiar with are ChatGPT, Gemini, Perplexity, and many more!
It’s like SEO (Search Engine Optimisation), but instead of optimising for Google search results, you apply it to AI-generated answers from large language models.
Although search engine optimisation is vital to your website, GEO (generative engine optimisation) is progressively becoming just as. In time it could become more powerful, so we recommend being ahead of the curve! At Active Internet Marketing, we are a specialist agency in SEO, now implementing our expertise towards GEO practices. But what is the difference?
SEO focuses on helping your website rank in traditional search engines by optimising for keywords, backlinks, and technical structure.
GEO (generative engine optimisation), on the other hand, is about making sure your content is surfaced in AI-generated answers. These include summaries, overviews, or direct responses from large language models.
Instead of just aiming to appear on page one of Google, GEO is about becoming part of the actual answer people receive when they use conversational AI. While SEO helps get clicks, GEO helps get mentions and authority in a world where fewer people are clicking and more are asking AI for recommendations.
Together, they form a modern content strategy that covers both search engines and AI-driven discovery.
LLMs (large language models) are advanced AI systems trained on huge amounts of text data such as books, websites, articles, etc. They understand and generate human-like language. The use of large language models is increasing rapidly.
Ironically, here is a statistic from ‘The Times ’to show the continuous increase in them since just a year ago:
This shows that nearly half of UK employees now use generative AI or LLM-powered tools in their day-to-day job tasks. This is a large sign for your business to get on board with both GEO and LLM tactics, if you have not already.
If your customers are already turning to AI tools for answers, your business needs to be showing up in those responses.
Without that visibility, you risk missing out on potential leads at the very moment they’re looking for what you offer. GEO helps make sure your content is picked up by AI systems and placed in front of the right people.
Whether you run a small local business or a growing brand, it’s a way to stay relevant and competitive as search behaviour changes. At Active Internet Marketing, we have worked with clients in every industry imaginable, resulting in positive results. With the help of a marketing agency, you can always stay ahead on the technical side.
If you’re already investing time and budget into content, GEO makes sure that your work doesn’t go to waste.
Our team at Active Internet Marketing is dedicated to developing and achieving success for our clients. Equally, we always make time for those who want to know more information on our services or have queries regarding the marketing landscape.
If you would love to understand more about generative engine optimisation, then please get in touch, and we will be more than happy to speak to you!
How our agency goes about improving SEO results is focused entirely on you. No two businesses are the same, so it doesn’t make sense to apply the same strategy to different websites. Instead, we take the time to get to know your business and its goals, before putting together a tailored strategy.
To ensure we remain at the forefront of the local SEO industry, we have invested more than £650K in research and development over the past two years. As industry leaders, we’re constantly looking to further our understanding of this volatile world by attending conferences and carrying out in-depth research, giving our clients the very best results.
No, GEO doesn’t replace SEO, it builds on it. While SEO focuses on getting your site to rank in search engines, GEO focuses on making sure your content is included in AI-generated responses. The two work best together to give your business the widest possible visibility across both search and AI platforms.
Any business that creates content or relies on online visibility can benefit from GEO. Whether you’re a local service provider, e-commerce brand or B2B company, showing up in AI results helps you reach customers in a new and growing space that competitors may not be targeting yet.
Good content is always the foundation, but GEO goes a step further. It’s about structuring and positioning that content in a way that makes it easy for AI systems to understand and use. That might include answering specific questions, simplifying language, or earning mentions from trusted sources. It’s not just about quality. Discoverability in a new kind of search is also important.
You can start with simple steps like writing clear, answer-based content and making sure your brand is mentioned on trusted sites. But like SEO, GEO works best with a strategy. As AI tools evolve quickly, many businesses choose to work with experts like Active Internet Marketing, who understand how to optimise content specifically for large language models.
From just £360 a month, we can provide consistent and sustainable growth for your business. Investing in our SEO services can pay back by helping you reach, convert, and retain customers and reach your business goals. We have provided some examples of our packages below.
Whatever you need, we can tailor an SEO solution for your Oakham business.
With many years of experience in helping a huge and diverse range of customers, we can find the right package for you to reach your business goals.
Unlock the potential with our free resources and expertise. One click to discover more.
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