An Introduction to Instagram Shopping
With 70% of shopping enthusiasts turning to Instagram to discover new products, 130 million accounts tapping on shopping posts every month, and over 1 billion users to reach, can your e-commerce business afford to miss out on Instagram shopping? What is Instagram Shopping? The feature that began slowly rolling out in November 2016 has become […]
To Like or Not to Like: The Instagram Update
Back in April, Instagram announced that it would trial the removal of the like count for users in Canada. The proposed change has received a mixed response, with general users, online influencers and business accounts considering what this will mean for their online presence. Currently, there are two account settings available on Instagram – public […]
What IGTV Means for Businesses
Instagram is the home of visual storytelling. Over the years, the audience on this platform has grown exponentially, with the most recent statistics demonstrating the rise from 800 million monthly users in September 2017 to 1 billion users in January 2018.The latest update to Instagram is IGTV, a feature that allows users to share vertical […]
Guideline Updates: How Influencer Marketing Has Changed the Face of Advertising
Influencer marketing has become a big business over the last few years and its great success doesn’t seem to be dwindling any time soon. But, why? What is influencer marketing, how has it transformed the face of advertising and what guidelines need to be adhered to? Until recently, the Federal Trade Commission has not closely […]
