Here’s Why Your Website Visitors Aren’t Converting Into Customers
Why Are Your Website Visitors Not Converting Into Customers? Your website is getting a lot of traffic – great news! But, upon closer inspection of your website analytics, you notice that your conversions are still relatively low in comparison to the number of users seeing your site. This doesn’t sound right to you. What […]
How to Turn Web Traffic into Paying Customers
Having a new, shiny website for your business is great. It looks awesome. It’s on-brand. And users find it easy to navigate through. Vanity metrics are fab an’ all, especially when you want it to instantly impress, but what’s the point in all that web traffic if no one enquires about your services or buys […]
What Is CRO and How Can I Impact Conversions?
What Is CRO Marketing? Conversion Rate Optimisation (CRO) is the art and science of methodically improving, through testing and experimentation, the rate at which users perform a desired action on a website. This sounds straightforward to achieve, making it easy to assume that CRO is just getting people to interact with things on a website. […]
How to Increase Your Website Conversion Rates
Whether you own an e-commerce site or not, your conversion rate is undeniably an integral aspect of your online profile. It can determine the success of your business and offer an honest look into how users are responding to the services on offer. But what is a website conversion rate? With regards to e-commerce sites, […]
SEO and Marketing Lessons to Learn from UEFA Euro 2016
Marketing, content writing, SEO, web design: it’s all about creating for people, about matching up with the culture of the moment, about starting a conversation between brand and potential customer. As a digital marketer, it’s easy to crawl in through the frame of the computer screen and deal entirely in the world of analytics and […]
