In the world of SEO, content marketing remains a hugely important aspect of your digital marketing strategy. High-quality content continues to increase your brand’s reputation, improve conversion rates and dominate
With 70% of shopping enthusiasts turning to Instagram to discover new products, 130 million accounts tapping on shopping posts every month, and over 1 billion users to reach, can your
What is a Featured Snippet? Featured snippets are the boxes that appear at the top of your search results in Google. They’re Google’s way of answering a user’s query in
Here it is, the obligatory predictions blog. So often an exercise in placing safe bets, these pieces can often fall short of delivering anything actually useful. In fairness, predicting the
Put simply, responsive web design refers to websites that adapt to the size of the screen the visitor is using. If you’ve ever been onto a website that does not
If you want to rank highly on the world’s leading search engine – Google – you’ll first need it to trust your website. Over the years, Google’s algorithms have evolved,
Back in April, Instagram announced that it would trial the removal of the like count for users in Canada. The proposed change has received a mixed response, with general users,
What are Google’s “Your Money or Your Life” pages? “Your Money or Your Life” pages (YMYL) is a Google term referring to pages that, Google deems, could impact “the future
Around this time last year, we set out some bold predictions for the digital marketing world of 2018. It’s always useful to look back at yourself a year on and
The value of SEO, one of the more intangible aspects of an already intangible digital marketing world, is often disputed. It’s not exactly surprising, either. Why pay hundreds, even thousands
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