Target specific audiences based on demographics, interests, and behaviours.
Track performance and make real-time adjustments to social media advertising campaigns.
Promote products or services directly to individuals and businesses most likely to convert.
With X, businesses can take advantage of short, engaging messages to capture the attention of users in real time. The platform has over 368 million active users globally, making it a powerful medium for brand awareness and real-time updates.
TikTok has become a powerhouse for advertising, especially for brands looking to connect with younger audiences. With 1.2 billion active users worldwide, TikTok's short, engaging video format allows brands to deliver creative, highly visual ads that capture users.
Instagram is one of the most visually driven platforms, with over 2 billion monthly active users. It's ideal for brands that want to showcase products and services through beautiful imagery or video content. A lot of consumers will make fast purchasing decisions when they see products on Instagram.
As one of the most comprehensive advertising platforms, Facebook offers extensive targeting options to reach its 2.9 billion monthly users. The platform's detailed demographic and behavioural targeting tools make it particularly effective for businesses of all sizes.
For B2B marketers, LinkedIn is an essential platform. With 42.9 million users in the UK alone, LinkedIn provides direct access to professionals, executives, and decision-makers across a wide range of different industries. In fact, 80% of B2B leads generated through social media come from LinkedIn.
YouTube is the second-largest search engine in the world, with over 2.5 billion monthly active users. For brands, YouTube ads are a powerful way to engage users through video content.
Since 2010, Active Internet Marketing (UK) has been at the forefront of the digital marketing industry, delivering real, tangible results for businesses. Over the past 15 years, our dedicated team has refined its approach to ensure that every paid social media ad campaign is meticulously aligned with our clients' specific business goals, whether that's enhancing brand awareness, driving targeted traffic, or generating high-quality leads.
Our expertise in crafting and executing social media strategies is supported by a wealth of experience across various industries, allowing us to implement innovative and effective solutions. Recognised as an authority in the digital marketing industry, we are frequently featured in industry publications and invited to speak at conferences, underlining our commitment to thought leadership and professional excellence.
Our clients trust us for our transparent, results-oriented approach and our proven ability to deliver measurable outcomes. This trust is built on a deep understanding of the digital landscape, plus a relentless focus on achieving our clients' objectives. Get in touch today to learn how we can create and manage paid social media ad campaigns that deliver tangible results for your business.
