The Digital Marketing Trends That Will Take Over 2016

14 December 2015
Published: By: Amy Honeywell



Each year, new hardware, software, companies and user preferences cause a host of changes that either get adopted or ignored by the business world. Those of us who get on board earlier tend to have an advantage over those who didn’t, which is a great way to get ahead of the game in the new year.

Here are three main predictions for the online world in 2016.

  1. App indexing will cause a huge increase in apps. Google has offered app indexing for a while, however they are shaking up their ranking possibilities, meaning that having a dedicated app will increase a businesses visibility. Mobile optimised sites appeal to the mobile crowd, we will see in 2016 that apps will begin to replace them, thanks to them being more intuitive, convenient and accessible.
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  3. Mobile browsing will take over desktop. In 2015, Google announced that mobile traffic overtook desktop traffic in at least 10 countries. This was also the year of the “Mobilegeddon” algorithm update to phase out sites that are not optimised for mobile. Also according to Google, you do not need to have an optimised desktop site in addition to a mobile site, a mobile only site with no desktop counterpart is perfectly acceptable. None of this alone os enough to drive down desktop traffic, but it is easy to see where Google’s priorities lie.
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  5. Digital assistants will mean a new type of optimisation. Search engine optimisation (SEO) and pay per click (PPC) advertising are currently two of the most popular ways of getting your site seen. However, the rise of digital assistants, such as Siri and Cortana, will require a different kind of optimisation. Although they do use traditional search engines, they only do this when necessary to find information. We will have to try and make sure that our website information is easily accessible to these assistants, rather than just trying to channel people to your website.
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