Turf Express is a forward thinking turf supplier, servicing customers nationwide. Established for over 40 years, Turf Express aims to deliver high quality turf to it’s customers, quickly. With a fleet of 12 delivery vehicles and a dedicated team of landscaping professionals, they can offer their customers expert service at affordable prices.
When they joined us in September 2014, Turf Express were determined to become a more widely recognised brand, rather than just in London. We also wanted to increase their conversion rate online. As one of the the best value turf suppliers in the country, we felt it was important to show off their truly amazing offers. Working together, we came up with ways to incorporate different mediums to give the best overall results. By combining responsive web design and functionality, with great social media strategies and high quality content, we have faced their challenges head on.
Through careful competitor analysis, we rebuilt the foundations of Turf Express’s online presence, redesigning and rebuilding their website. We carry out detailed social media strategies for Turf Express across both Twitter and Facebook, working with the in-house marketing team at Turf Express to make sure that our social media strategies enhance their own additions. We have developed an easy to use Help and Advice centre which is regularly updated with relevant and useful articles, which helps establish Turf Express as an industry leader. By teaming this with our local SEO (Search Engine Optimisation) techniques, we have seen a large amount of growth in terms of conversion rates and customers traffic.
There has been a 30.99% increase in year on year revenue between January and December 2015.
Also, an increase of 28.24% in quantity of orders, year on year.
Our team are dedicated in continuing to help Turf Express with their online growth and we will continuously work with their team to research and devise more innovative campaigns that will have a positive impact on the overall SEO strategy. Through regular contact with the team at Turf Express, we will also keep the website properly maintained, whilst staying up to date with any industry and seasonal trends.