The London Topsoil Company have been delivering high quality topsoil to London and the surrounding areas for over 40 years. This well established business supplies topsoil on a commercial and domestic level all over London, and their specialist knowledge means that they can offer support and advice, whatever your project.
The London Topsoil Company had never had a website before, so this was an exciting opportunity for us to create an entire brand campaign to help them establish themselves online. We were faced with the challenge of designing and building a new website with bespoke functionality, unique to our client. This was combined with the need to introduce SEO (Search Engine Optimisation) techniques as well as a social media strategy.
We faced this challenge head on, designing a logo for the company and then building a website to suit their themes and company ethos. We also designed and built a bespoke online calculator to help online visitors work out exactly how much topsoil they need for their project. This helps to remove potential barriers that could stop online visitors converting.
Along the way, we have also introduced web video and social media to their online portfolio to attract every kind of visitor. Through our use of careful strategising and creative insight, we have been able to sustain a rate of constant growth for The London Topsoil Company’s website, which is a great achievement.
We have introduced a wide range of SEO strategies since we began working with The London Topsoil Company in September 2014. These involve working on-site and off-site to ensure that the website is ranking as highly as possible. We also produce a wide range of content for their blog, which is helping to establish them as leaders in their field.
We look forward to attacking further campaigns and improvements with the information we have gathered so far, ensuring that every improvement we make is more effective than the last.