London Lawn Turf Company

London Lawn Turf Logo

The London Lawn Turf Company are a family run company who have been established for over 20 years, making them experts in their field. Specialising in providing and laying high quality turf, they have a passion for garden landscaping, and their finished projects really do take your breath away. Working with Rolawn means that they can supply gorgeous turf all year round, creating wonderful gardens all over London.

London Lawn site design

The Challenege

When The London Lawn Turf Company joined us in September 2014, their excellent service history was not being reflected by their website, which had become dated. They also expressed a desire to be easy to find online in London and the surrounding areas, requiring onsite and offsite SEO (Search Engine Optimisation) strategies to be put in place. It was clear to us that The London Lawn Turf Company’s online presence needed a boost, so we set our teams of specialists to the task, and were thrilled with the results.


Look & Feel

The initial task was to redesign and rebuild their website so that it reflected their company ethos. This included working from their current logo to maintain their ongoing themes, but creating a whole new online experience for their users. We also worked with The London Lawn Turf Company to create informative web videos for their website in order to give visitors a real insight into this industry leading company.


An increase in conversion rate of 83.16% compared to the previous year.*


We have recorded an increase of 171.32% in revenue year on year.



The number of unique purchases has also increased by 153.24%.

Alongside these elements, we also migrated over 500 web pages to their new website, as well as ensuring that the whole site is PCI compliant. Through our dedicated work with The London Lawn Turf Company, we have seen some incredible results:

*Statistics from January to December 2015

Web Design & Development

User experience is extremely important to the team at The London Lawn Turf Company, which is why we introduced a Garden Guide and turf area calculator to the site as well. The Garden Guide gives visitors insight into what they can do with the space that they have available to them, be it a balcony or an expansive area. This content-based utility offers information on twelve different garden types, with the online calculator helping customers to accurately calculate how much turf they will need for their garden.

Due to the success of our previous tasks and ongoing SEO techniques, we have a wide range of information to help us create future campaigns that will have ongoing positive effects. We have social media competitions ready to launch that will aid in highlighting the high quality of The London Lawn Turf Company’s turf products. We also continue maintaining the website, ensuring that it is responsive and that its traffic levels are increasing.


Interested in working with us?