It’s very likely that whoever has decided to start their own e-commerce store has come across the two most popular e-commerce CMS platforms, WooCommerce and Magneto (and rightly so too). As it stands, they are the two leaders of the e-commerce bunch, ranking in at the top two market share holders amongst every store online. However, the debate on which of the two to choose has always been a popular one, and will probably be popular for some time to come. As with anything, they both come with their pros and cons. Which platform you choose is dependant on factors such as product range and prospective sales tactics, in turn strengthening the fact that there is no finite answer to the question of WooCommerce or Magento.
First off we have Magento:
The general rule of thumb for Magento is that it is ideal for larger e-commerce stores. For small stores, Magento will appear far too bloated. However, the high level of customisation and product/inventory management makes Magento very ideal for the larger stores with products in the high triple figure range.
Another great feature of Magneto is multisite functionality. It’s common for a single owner to run several e-commerce stores on separate domains, whether it be under the same brand name or under the guise of a different company. Magneto’s multisite functionality creates the opportunity to manage these sites from the same admin panel.
Then there is Woo Commerce:
People tend to underestimate WooCommerce, chiefly because it is an attachment to WordPress and not a standalone platform like Magento. Although, don’t let that undermine the potential that WooCommerce has. It’s very clear when using this particular platform that it boasts just as much functionality as Magento, all whilst being much more user friendly. From the perspective of someone who is not so computer savvy, Magento as a whole can seem quite daunting whilst WooCommerce is surprisingly user friendly. It requires a smaller learning curve and it easier to navigate and complete simple tasks.
As well as this, plugins tend to be more stable on the WordPress CMS as opposed to Magento. Both platforms offer a great range of plugins, nevertheless the average user would find it a much less painful experience when installing and navigating a plugin on WooCommerce.
Rolling out new products or product categories is a much simpler process and requires less time. Magento’s way of creating and managing products, although as effective as WooCommerce, seems more convoluted and could easily put off a less tech savvy client that could potentially use the CMS themselves.
On the Whole…
When it comes to choosing between WooCommerce or Magento, it is not a question of which one is better because both are very powerful in their own rights. It is more a question of which one is right for your company. As stated previously, if you have a large company selling a wide range of products and you intend to increase your size, Magento may be the best bet for you (just prepare for a steeper learning curve). Whereas if you have a smaller store and you’re looking for a nicer initial user experience, then go for WooCommerce.
Both of these platforms boast incredible functionality, such as:
– Product bundles
– Coupon codes
– Up-selling and cross-selling
– Multi-tiered pricing for sales
– Promotional pricing
– Customer groups
– New item promotion
– RSS feed for inventory alerts
– SEO friendly
(Some of these may require plugins)
If you need more information on any of these platforms, then please feel free to get in touch with us.