Why You Need Social Media Management Tools In Your Business

07 October 2014
Published: By: Dan Barrett




Social Media is obviously a big part of any serious business, wanting to establish and sustain an online presence. But the question on a lot of people’s mind is: ‘Why should I bother with another tool?’ Understandably, what some users may see as extra hassle might just save you time in the long run, and ultimately – include a few good tools for analytics along the way.

If you haven’t been considering (or aren’t) adopting a Social Media Management Platform, then you really should be. But before you plunge yourself into the deep end, there are a few points that you should make clear. It’s of vital importance that you first identify exactly why it is that you want to look at Social Media Management, and your goals for Social Media, included in your Social Media Strategy. Needless to say, Social Media Management isn’t always free and will take time and considerable commitment, so ensuring that you pick the right tool is ideally the way you want to go.

Of course, as with everything, there are obviously ranges of different tools that serve different purposes, so choosing the right one for your business’ needs that help fulfil the metrics and implementation of your goals.

Some of the questions about what you want to accomplish, could include:
• Do I want/need to improve social workflow?
• Do I want/need better engagement across social channels?
• Do I want/need to monitor keywords?
• Do I want/need analytics tools?

What are your possible measurables?:
• Do I need to increase my brand awareness online?
• Do I want/need to analyse end user engagement over select periods of time?
• Do I want/need to compare my social posts : number of interactions?

Should you worry about the competition?:
• Am I tracking my competitors too much?
• Am I using my competitors’ content as a benchmark for my own?
• Do I want to see the keywords that my competitors are ranking for?

After you have answered all of these questions for yourself, you’ll probably start looking at the different tools available to you. To name some of the more popular tools – bearing in mind that they serve different purposes and include many different features. They include, but aren’t limited to:

• CrowdBooster
• SproutSocial
• RavenTools
• Argyle Social
• Hootsuite.

And that’s all well and good, but what are the generic benefits of Social Media Management Platforms?

1. You can track and monitor multiple streams in one console
i. One of the more obvious reasons to invest in Social Media tools. Chances are that your business has more than one social network to monitor, and the benefits of monitoring, updating and analysing posts and interactions etc, are untold. From this dashboard, you can * currently * manage Twitter, Facebook (profiles, events, groups and pages), LinkedIn (profiles, pages and groups), Google+ pages, WordPress blogs and many more! But be careful with this feature, as it’s important to take into account the type of audience you’re publishing to. Your audience on Twitter is different to your Facebook fans.

2. You can have a team manage your Social Media, from one console!
i. If you have more than one person managing your Social Media, tools like these really do allow you to share the load! Some of these tools even allow you to share management of different networks within your team. Team management facilities allow delegation of response between members of a team, so administrators can delegate one user to a ‘tweet’, for example… and that team member can follow a conversation through to completion. A handy tool, no? Especially for the bigger companies!

3. Receive Reporting and Analytics by Email
i. For the most part, a lot of the ‘better’ Social Media Management Platforms house facilities for reporting. A better option that populating results yourself, or from third-party applications, bundle your cost into one and receive daily reporting based on various factors, including page and follower insights, engagement summaries and URL click statistics.

So based on this information, you can make an informed decision as to whether or not to invest in Social Media Management tools. Why waste time uploading to each social channel individually, or by group?! Manage all from one console – taking your Social Media Strategy and business goals into consideration, and become more proactive online!




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