The world of Etsy offers a vibrant marketplace where creativity meets commerce, and for entrepreneurs, it’s a thriving platform to turn passions into profits. However, with over 90 million active buyers, standing out can be challenging. So, if you’re here wondering what to sell on Etsy to capture attention and boost sales, we’ve curated a data-backed guide that breaks down the most profitable niches and trending products. Let’s get into it.
1. Printables and Digital Downloads: High Demand and Low Overhead
Selling printables on Etsy has become a hot trend, especially as buyers look for affordable, quick solutions for everything from planners to art prints. Digital downloads are also incredibly versatile, allowing creators to target niche markets like financial budgeting, wedding planning, and home organisation.
Popular Ideas for Printables:
- Planners (daily, weekly, monthly)
- Social media templates
- Digital artwork
- Budget trackers
- Calendars and to-do lists
By selling digital items, you eliminate shipping costs and production time, making this option especially lucrative for side hustlers looking to maximise profit margins.
2. Handmade Jewellery: A Timeless Favourite
Etsy buyers have a soft spot for handmade and customizable jewellery, making it one of the top-selling categories on the platform. If you’re wondering what to sell on Etsy, unique, high-quality jewellery is a great choice to catch the eye of shoppers. Be it minimalist designs, vintage-inspired pieces, or quirky pop-culture-themed jewellery, there’s a strong demand for creativity here.
Types of Jewellery That Sell Well:
- Minimalist rings and necklaces
- Custom name bracelets
- Gemstone and birthstone jewellery
- Resin or clay earrings
One tip here is to create a range of price points to appeal to both casual buyers and those looking for something special.
3. Eco-Friendly Products: Meet the Demand for Sustainability
The eco-conscious movement is only growing, and many Etsy buyers are looking for sustainable alternatives to everyday products. If your items use recycled or organic materials, or if your production process is environmentally friendly, make sure to showcase it! This will resonate with Etsy’s audience.
Ideas for Sustainable Products:
- Reusable kitchen and grocery bags
- Upcycled or recycled home decor
- Organic skincare products
- Zero-waste kits (e.g., reusable makeup wipes, stainless steel straws)
Highlight your green approach in your product descriptions, tags, and titles to attract eco-conscious customers actively searching for sustainable products.
4. Personalised Gifts: Custom Creations for All Occasions
If you’re still wondering what to sell on Etsy, know this: personalisation is the secret sauce that turns ordinary gifts into cherished keepsakes. Etsy has become the ultimate destination for bespoke treasures, from monogrammed blankets that wrap loved ones in warmth to engraved jewellery that whispers a story. Custom gifts are more than a trend—they’re a heartfelt statement, and the demand is skyrocketing. Tap into popular moments like weddings, birthdays, and anniversaries, and create unique, personalised items that not only stand out but can’t be found anywhere else. It’s your chance to craft not just products, but memories.
Ideas for Personalised Items:
- Custom name jewellery
- Embroidered or printed home decor
- Personalised drinkware (mugs, tumblers)
- Baby shower gifts (personalised blankets, toys)
To rank higher, be specific in your keywords: if you sell “custom engraved wine glasses,” for example, use exact phrases in your product description to make sure you’re optimising for search.
5. Vintage Finds: For the Retro Enthusiast
Etsy has a strong market for authentic vintage items, especially for home decor, fashion, and accessories from past decades. Shoppers come to Etsy to find unique pieces that evoke nostalgia or add a touch of character to their homes. If you have a knack for sourcing and curating vintage items, this could be a niche that sets you apart.
Popular Vintage Categories on Etsy:
- Retro clothing and accessories
- Mid-century decor items
- Vintage jewellery
- Collectible toys and games
Using detailed keywords like “mid-century modern” or “Y2K fashion” can help you reach those searching for specific styles or periods.
6. Craft Supplies and DIY Kits: Perfect for Creative Shoppers
Many people visit Etsy looking for materials and inspiration to create their own unique items. Craft supplies and DIY kits have become a top-seller, appealing to everyone from novice crafters to seasoned artisans. With the growing popularity of DIY, this is a solid choice for sellers interested in targeting creative shoppers.
In-Demand Craft Supplies:
- Embroidery kits and thread
- Candle-making supplies
- DIY soap and bath bomb kits
- Yarn and knitting materials
Consider bundling your supplies or creating themed kits for events like birthdays, weddings, or holidays to add even more appeal.
Final Thoughts on What to Sell on Etsy
Choosing the right products to sell on Etsy is a blend of knowing your unique strengths and keeping a pulse on market trends. Whether you’re offering handmade jewellery, custom prints, or sustainable products, success comes down to quality, originality, and meeting the demand for niche items.
But creating the perfect product is only the first step. To truly stand out, optimising your listings with high-ranking keywords and targeted Etsy SEO is essential. Our Etsy SEO services are here to help you increase your shop’s visibility with tailored strategies designed to attract the right audience. We dive into market trends, boost your search rankings, and ensure your listings shine among the competition.
Ready to take your Etsy shop to the next level? Learn more about our Etsy SEO services and book a consultation with our team of experts today! Let’s turn your creative ideas into a profitable Etsy business.
