What are Google’s ‘Your Money or Your Life’ Pages, and What do They Mean for You?

04 April 2016
Published: By: Chloe Mayo

What are Google’s ‘Your Money or Your Life’ Pages, and What do They Mean for You?

In Google’s ongoing quest to make internet search results useful, relevant and of a high quality, they have developed a ‘Your Money or Your Life’ strategy of analytics. Now, content is analysed with an eye for quality. However, with ‘Your Money or Your Life’, Google takes special note of any pages concerning your finances, or your health, or your future. Content, therefore, on topics such as banking or climate change or politics, will receive a much higher level of scrutiny. Google wants to ensure that the results they are giving to the search query are of the utmost quality and reliability. So, how does this affect you and what should you take into account when writing pages that may be considered ‘Your Money or Your Life’?


Google will be checking just how well researched your page is. If you are writing on climate change, for example, your sources must be reputable and well researched. Outdated sources, disproved scientific articles or unverifiable statements will all see your page penalised in Google’s rankings.

Contact Information

Many ecommerce websites fall under the category of ‘Your Money or Your Life’, as it involves the transfer of bank account information. Therefore, it is vitally important that you consider these points for your ecommerce site. One of these easiest, but most important, elements of your website that must be correct and relevant is your contact information. If you don’t provide enough, or it does not seem correct across the internet, Google will rank your website lower. If you’re not sure on the strength of your contact information, it may be a good idea to conduct a citation alignment to check. We offer this service at Active Internet Marketing, but there are resources available online on how to do a cursory check yourself.


Google will be checking to ensure that your whole website has a similar theme and goal. A scientific article about global warming, if found on a website dedicated to garden furniture, will be seen as inherently less valid and lacking in the necessary authority to comment on the issue. It is of the utmost importance that you ensure that any additional pages on your website, such a blog posts or news and events, are in keeping with the general goal of your website and therefore authoritative on any ‘Your Money or Your Life’ areas you may be covering.

By keeping these elements in mind when designing your website and writing content for it, you should ensure that Google does not penalise you for things you didn’t even realise you were doing wrong. If you’ve got any questions about content writing for Google, or enhancing your general SEO practices, Active Internet Marketing is on hand. Call us on 0800 772 0650 for more information.

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