Vine For Your Business: 6 Ways to Stand Out

26 January 2016
Published: By: Becky Dudley

Vine is a free mobile app that allows users to create and share a video that only last for 6 seconds. You maybe questioning how a 6 second video can help create success to your business, and this is what we are about to explain. So why does Vine work for your business? Videos will be dominating social media by 55% in 2016, and it is said that a customer is likely to buy a product after watching a related video online. We have provided a useful, creative guide on how to make your business’s vine profile stand out in simply 6 seconds. By the end of this, we promise you that you will become a Vine professional.


1. Have a Clear Visual of Your Final Product


The best way to visualize how you want your Vine profile and final product to come across is by getting organised and writing your ideas onto a notepad. This will help you gain a better idea of the message you want to get across about your brand, and will help you become more efficient. When you first launch a few Vines, be different and show off your creative side by adding simple stop-motion.


2. Illustrate Your Unique Style


Having a unique personality added to your Vines can create consistency and create brand awareness. For example, if you are passionate about art and graphics, then illustrate your profile by using a lot of animation to show off your skills.


3. Think About Vine All The Time


Make Vine become a part of your everyday thinking, because you are bound to find something very interesting to post. The tricky part is thinking how you can incorporate this in a creative, fun way. It all goes back to adding your own unique personality and what you want to illustrate to your customers. When you are posting a Vine, make sure that it is educating, informing or entertaining your users.


4. Follow Other Viner’s For Inspiration


There are groups of Viner’s that have illustrated creativity through their Vines, whether it is comedy or animation. This will inspire you and broaden your mind to coming up with more creative ideas that you thought was never possible for your business.


5. Prepare Before Posting Your Vine


Timing is a crucial part that can help you gain a better competitive advantage over other Viner’s. Not everyone is going to post videos during working hours, however you can stand out by posting it during these times. That way, your customer’s homepage is not clogged up with as many posts.

In addition, make sure to see what hash tags are trending before posting a video by using the ‘Explore’ tab. This will keep you pick out a couple of popular hash tags that can increase how many users see your video.


6. Understand Video Basics


Understand your Vine video is going to be in the form of a square, so make sure that there is enough space to move around. For example, if you were to use an individual in your video, position them in the middle or have their face in the upper center of the video to get the best fit.

In addition, it is important to get the lighting right that way you can receive the best quality video. If the sun is out, then make sure to Vine indoors or somewhere in the shade. If there is a lot of light in the background, then your video may become dark. If you are indoors, position a lamp on the individual to receive the best quality video.


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