We find ourselves talking about this a lot here at Active, and it’s common knowledge that once you’ve published a new blog post you stick the link in a tweet, Facebook post and on whichever other social media platforms you use. However, it’s very easy to make that first step, but very difficult to get the results that you are after. Whether it’s gaining more followers or unique traffic, there are a few steps you can take to make sure your blog is getting views from your social media accounts.
After a blog post goes live we all post it on social media, obviously. That’s the easy bit. From this you get one shot at getting traffic to your site, appealing to only a small portion of the audience you could be communicating with. There is a very simple solution to this issue, one that could hugely increase your website’s traffic.
The key is to approach social media with a ‘peppering’ approach. This means creating a schedule that you implement for every blog post you publish, exposing more of your followers to your links. For example: imagine what would happen if you had the chance to not only post your link once, but five or more times, without appearing spammy. The trick is to post about your blog over a period of time, creating a three month schedule. Next time you publish a blog post try following this basic plan: tweet on publish, later that same day, the next day, the next week, the next month… By altering your tweet content but keeping it relevant and including your link, you are going to generate a lot more traffic.
Bare in mind that this pattern will not work effectively for every social media platform. Monitor your own user activity to measure the most effective sharing schedule for each network. For Facebook and Google+ you will not want to post as frequently as you would on twitter. But this is all variable and depends on your followers.