As some companies may know, Twitter Analytics was only available to advertisers but has now been rolled out to all users. Thankfully, this now allows users like you and I to now view an analytics breakdown of an account’s followers (showing geo-location), tweet location, how followers engage with their posts, and many more.
I think it’s worth telling you now – Of course, Twitter Analytics is useful for any user, but it might be a bit dry without at least 1,000 followers (of a good quality, and at the very least, the followers have to be ‘real’). Compared to some other analytics tools on the market, such as RazorSocial, Twitalyzer or even Hootsuite, Twitter’s very own analytics is all about the graphs, and some of the main key features include:
– Real Time view of your Tweet Performance
– Tweet Impressions (views and engagements)
– Exporting tools to ‘raw data’ CSV formats
– Identifying interests and needs of followers
This is a great feature to start rolling out for your clients, and holds to extremely useful information! Obviously, it goes without saying that many free Twitter analytics tools do the same things, so it’s pretty much a game of finding out which one suits your Social Media strategy best. The most important factor in this choice is ensuring comfort in your analytics tools.
Some restrictions set in place by Twitter include:
– Tweets must be posted in English, French, Spanish or Japanese (which can’t be that much of a problem for most people).
– User accounts can’t have been deleted or suspended, and must have been operational for a minimum of a fortnight.
If you’ve played around with a few Analytics tools, then I would recommend giving Twitter Analytics a go. You might not like it, it might not even suit your needs, but you might actually find something new that you haven’t used before, or the layout may feel that little bit more comfortable. All analytics tools are designed to give you an easy-to-read interface, but it’s really down to what you need at the end of the day.