The Secrets to a Successful Instagram Strategy

25 November 2015
Published: By: Becky Dudley


In today’s modern era, seflies and food photos and videos are great, however it is not enough to form a successful Instagram platform in the long-term. Marketers have the world in their hands to be wildly imaginative and creative with the power of visuals. So you must be curious to know why creating an Instagram strategy is so significant? It’s simple; it helps create a fan base by sharing your business’s consistent presence and also helps to develop brand awareness by allowing users to discover your inner world. With a growing trend of smartphones, it also gives marketers the opportunity to network with users in a fun and social way.

Below, provides useful insights on everything you need to know to create a fantastic and achievable strategy for Instagram.



It is important to identify who your target audience is. Research whether or not they are available on Instagram, if so how many times do they interact with Instagram, what do they post about and what do they want to see from other people they follow. These are all significant questions that your company must answer, since it gives insights as to what you should post and how often.


Whether your company is going for a classic and modern look or bold and colorful look, there are so many different design filters and layouts that Instagram has to offer. Consistency is key when it comes to choosing your filters and appropriate layouts, since it defines and reflects your business’s brand. Therefore try sticking with the same filters and layouts throughout your platform, so that customers have an idea of what your brand is all about.


Relevant hashtags are significant to use, since they help connect your company to other users that share a similar interest, therefore reaching more people. For each post, add 6-11 relevant hashtags to receive the best results.


Your content can include product and service related posts, such as sharing product photos or showing people using the service. Furthermore, preview teases and behind-the-scenes are an excellent way to keep your users engaged.


Your demographics can change overtime when your business gains more followers. Therefore, it is crucial to keep up-to-date with any new information and data. Iconosquare is a great management tool, which helps to monitor growth and hashtag performance, optimise tips, gives community insights, account history and data export.


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