The Importance of Blogger Outreach

23 November 2015
Published: By: Chloe Mayo

The benefits of working with established bloggers are often questioned, however, what they offer is the old fashioned service of word-of-mouth marketing. Bloggers are influencers, and they will tell others about your product or service. Outreach allows you to utilise these influencers’ reach and communities to get the right niche of people talking about your business.

We have put together three key points as to why investing time and money into blogger outreach is beneficial to your business growth.

Bloggers are influencers:

Influencers can be anyone, from celebrities to your neighbour. But what’s interesting to note is that Technorati reports influencers are mostly bloggers, as 86% of influencers have blogs and 88% of influencers say they blog for themselves.

Not everyone who blogs is considered an influencer, however, bloggers with smaller communities are are proving more influential than their celebrity counterparts. 54% of consumers believe that the smaller the community, the greater the influence.

Bloggers are great sources for product research:

IPSOS says that 61% of global internet users do all of their product research online when learning more about products they’re thinking of purchasing. 31% of shoppers are influenced by blogs, and considering that only 56% are influenced by the retail sites themselves, this is significant.

Blog posts are valuable for purchasing decisions:

BlogHer’s social media survey conclude that 70% of online consumers learn about companies through articles like blog posts, not ads. More significantly, these blog posts lead to conversions, with 61% of online consumers making purchases based on recommendations from bloggers. therefore it is easy to conclude that brand mentions and promotions within blog content influence customers decisions.

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