The Benefits of Pay-Per-Click Marketing

09 September 2015
Published: By: Chloe Mayo

What is PPC Marketing?

PPC, or pay-per-click advertising is a way of buying visits to your site rather than earning your view organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for advertisement placement in search engines sponsored links when someone searches a related keyword.Every time your ad is clicked, you pay the search engine a small fee. If you pay £3 per click, but the click leads to a £300 sale then you have made a huge amount of profit on your investment.

What is Google Adwords?

Google Adwords is the single most popular PPC advertising system in the world. Every time a search is initiated, Google digs into the pool of Adwords advertisers and chooses a set of winners to appear in the advert space it’s search results page.

Keyword Research

Researching your keywords can be time consuming, however it is extremely important. The most successful Adwords advertisers continuously grow and refine their PPC keyword list. Your keyword list should be:

Relevant: Find Keywords that will lead to higher PPC clickthrough rates. Keywords you bid on should be closely related to what you sell.
Exhaustive: You should include the most popular and frequently searched terms as well as long-tail keywords which are more specific and less common.
Expansive: Constantly refine and expand your campaigns. Create an environment in which your keyword list is constantly growing and adapting.

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