Google offer a wide range of free certifications that prove to customers and potential employers that you are trained to Google’s high standards in using their top of the range softwares. Not only this, but it means that you can reap the full benefits of Google’s useful and detailed products. In this blog post, we will discuss the benefits of gaining your Google Analytics and Google Adwords certifications.
The main benefit of gaining your Google Analytics certification is that your competency within the tool is greatly enhanced. The program teaches you the intricacies of Analytics and how you can implement the features and tools it offers.
Being certified help you to gain a definite edge on your competitors, as it makes your services and capabilities more widely known. When you have completed the program, you can write that you are certified by Google in using Analytics, a tool that all marketing agencies will use diligently.
With an insider knowledge of Google Analytic, you will be able to use it to it’s full capacity, helping you to make your marketing campaigns the very best they can be.
Having Google endorse your Adwords skills will impress your customers and increase your chances of expanding your customer base. Another positive element, is that your proven capabilities may be what sways your customers into taking out extra services with you. An SEO customer may want to venture into the realms of PPC, and with your certification, they will feel confident doing that with you.
Becoming skilled in Google Adwords also means that it will help you to use other tools such as Google Engager. As all of Google’s softwares are interlinked, being able to use one piece of software helps prepare you for their other services.