An introduction to SEO
Nowadays, having a fantastic brand and an eye catching website is only half of the battle when it comes to generating online traffic and conversions. The best website in the world, regardless of how many calls to action are on there, will be ineffective if no-one sees it. That’s where SEO (or search engine optimisation) comes in; it’s the practice of getting your website to appear at the top of search engines.
We believe that a series of different techniques provide the best results, which is why we use a combination of content marketing, link earning, PPC (pay per click), email marketing, and PR to create the perfect digital marketing campaign for your business. Every individual campaign has to be different, and we’re fully aware of that.
We’re actually based just off the M1 at Grange Park, which is just down the A45 from Northampton. That means we’re never far away from our clients in the area, and can respond to any queries quickly and easily. We’ll also be able to come and see you for plenty of meetings; it’s important to be able to put faces to any agency, and that includes your SEO company. It can just be easier to talk things through face to face, and that’s why going with a local agency often makes sense.
Our local knowledge also comes in handy, and really helps us when we approach your SEO strategy. All of our campaigns are bespoke, completely tailored for each individual customer. Before any action is taken, we’ll explore a variety of possibilities. Competitor research, site audits, and online reputation management are all extremely important in the early stages.
Why a personal approach is important
We always get to know your Northampton company, making sure that everyone who is working on your campaign fully understands your business and understands the industry. Through a series of search engine optimisation techniques, we harness your target audience by appealing to their demographic, before encouraging them to convert to your website. A few of the types of content we create during this process are articles, blogs, videos, and infographics.
Okay, here comes the sales pitch, but bear with us for a moment, and have a think about what we’re saying.
Put simply, we’re one of the best agencies around, with one of the best teams in the area. “But you’re not the only SEO company in Northampton, why would we go for you guys”? This, along with “my friend’s good at internet stuff, they’ll sort it for me” is an understandable attitude in some ways. How are you supposed to tell one set of jargon-filled pitches from another? Plenty of people will tell you all these great things about their techniques, overloading you with fancy terminology and jargon in the process.
One of our greatest strengths, though, is the way we communicate with our clients. We’ll explain the processes we’re carrying out, and why we’re doing it for your business. It’s not enough to adopt a “one fits all” attitude when it comes to SEO services; everything has to be targeted and fluid. Google’s always changing the way it views its search results, but we’re on top of it.
Essentially, we provide you with the perfect blend of knowledge and communication. We’ll break things down for you, and talk with you about how the work we’re doing is going to help, all while continuously striving to stay at the forefront of industry innovation. For a closer look at how we’ve worked with some of our clients, head over to our case studies page.
Get in touch!
If you would like to discuss the options for your Northampton business with the Active Internet Marketing (UK) team, and find out how our SEO services will help to improve your online rankings, then do not hesitate to get in touch. You can contact us by calling 01604 765796, or filling out our online contact form. We look forward to hearing from you!