What is PPC?

PPC (Pay Per Click) advertising is a way of maximising your online presence by paying to be at the top of the list on search engines like Google, Bing, and Yahoo. We also work with a variety of social media platforms within paid search. Anyone can set up a PPC campaign, but at Active Internet Marketing (UK) we make that campaign work for you.

A successful PPC (Pay Per Click) strategy needs to be managed by a team who possess cutting edge software, technical knowledge, and creativity. That’s exactly what we offer. We believe that research, refinement, and constant evaluation are the keys to achieving paid advertising success - and thanks to our unique, industry leading resources and years of experience we have what it takes to maximise your ROI (Return on Investment).

Keyword Research

Our goal is to generate traffic to your website through your rankings. We believe a personal, 100% bespoke SEO (Search Engine Optimisation) service is the only way to make that happen.

We actively research keywords on a constant basis to ensure that we target the best phrases to bid on for your campaign. After your initial consultation we devise a strategy that we believe will work for you. But, we don’t stop there; we keep a constant eye on its progress and your quality score and refine our strategy immediately when needed.

Constant Refinement

We don’t leave anything to chance. Our state of the art CRO (Conversion Rate Optimisation) technology means we can maximise the accuracy of your campaign in order to achieve success, and our transparent reporting system means you can personally keep track of what’s going on.

What is Display Advertising?

Display advertising, or banner adverts, are one of the most effective ways of drawing customers into your website. We design and create banner adverts on a completely bespoke basis that are engaging, memorable, and target your audience. We don’t simply specialise in encouraging users to click through, we specialise in turning them into clients. At Active Internet Marketing (UK) we have some of the leading software on the market when it comes to understanding consumers. This technology, combined with our extensive industry experience, is why our display advertising campaigns are always a success.

Google AdWords
Bing Logo
Yahoo Logo

Creative Design

Thanks to our in-house team of experienced content marketers and talented designers, our display adverts are always one step ahead of the competition. During your initial consultation, your designated campaign manager will speak with you about your brand, your visual preferences, and what you want to achieve from your display campaign. They will then share this information with the design team, who will put it into action. We believe that keeping you involved in the design process is the best way to ensure that your campaign meets your approval and has all of the elements to be a success. With Active Internet Marketing (UK) you’re informed every step of the way.

Brand Awareness

Thanks to cookies we can follow your site users on their web journey after they click off your website, even if they didn’t make a purchase. This process gives you the best visibility possible and keeps you at the forefront of the consumers mind, effectively raising your brand awareness and encouraging repeat business.

Ready to start? Talk to us

If you want to learn more about our products or services please get in touch.