At Active Internet Marketing (UK) our email marketing strategies are built around data. Unlike many of our competitors, we add email capturing facilities to your website in order to create a database. We use this to get a real picture of who your customers are.
We look into factors such as age, location, salary band, and amount of disposable income in order to create an email marketing campaign that appeals specifically to their wants and needs. Many companies use email marketing as a form of spam, but we create tailor-made campaigns that not only effectively represent your brand, thanks to high quality content, but also turn into conversions.
Email marketing is a simple way of keeping in touch with your previous clients and people who have visited your website. By sending them information about special offers, news, sales, promotions, and content, you are encouraging repeat business and keeping your name fresh in their minds. Our content marketers specialise in creating strategies that are engaging, entertaining, and informative, and because we manage both your content and social media platforms we make sure all of your strategies are in sync.
Taking the time to profile your customers means that your campaign is based on facts, not guesswork. By understanding their lifestyle and buying habits we are able to effectively market to individual segments of your customer base. We use analytics tools to identify behavioural patterns and place your customers into groups based on factors such as age and location. This means that we are able to create strategies that have the highest impact.
Combining profiling and segmentation gives us an in-depth understanding of your customer’s needs, which allows us to see why certain areas of your business may perform better than others. We streamline your approach and push the right products and services towards the right customers, dramatically increasing the chance of sales.
It all starts with a conversation. We sit down with you to discuss what you want to achieve from your email marketing campaign and our content marketers will make it happen. We design every element of your email marketing from scratch to ensure it meets your standards, and we keep you informed every step of the way.