CRO, or Conversion Rate Optimisation, is the process of understanding your customer’s online behaviors to increase your conversion potential. We have the best CRO software on the market available to us, allowing us to monitor your website in incredulous detail, right down to where your website is being accessed from and at what time of the day and exactly where they clicked. It allows us to see which areas are working well on your website and which areas we need to improve using a bespoke CRO (Conversion Rate Optimisation) strategy carried out by our in-house specialists.
We use a wide range of mapping softwares to analyse the behavior of your site users, utilising heat, confetti, scroll, and usage maps to tell us everything we need to know about user interaction. This ensures that we make changes based on facts rather than guesses, ensuring that your Milton Keynes business makes positive and ongoing improvements online. Our software allows us to see which keywords attracted your website visitors, which will help us as we approach different marketing strategies to interact with your audience.
As part of the CRO process, we use a strategy called A/B Split Testing, which includes using your website as a control and then testing out different versions to see which version encourages the most conversion. This works by targeting 50% of your visitors with the current version of a page, and the other 50% with a new version. We can then analyse the reaction of customers to each version, ensuring that we make positive and long-lasting changes to your site.
We are located just around the corner from Milton Keynes, meaning that we understand the local market there, and can use this knowledge to help increase your conversion rate online.
If you would like to discuss how our CRO strategies could benefit your online business, then do not hesitate to get in touch. You can call us on 01908 382 058, alternatively, fill out our online contact form and we will return your enquiry as quickly as possible. We look forward to hearing from you