Responsive Web Design & Mobilegeddon

10 April 2015
Published: By: Chloe Mayo


What is Responsive Web Design (RWD)?

Responsive Web Design, sometimes abbreviated to RWD is a way of designing a website to work across multiple resolutions to provide the best viewing experience for the user. The aim of responsive website design is to minimize the amount of scrolling, manual resizing and zooming the site requires when viewed on a device such as a netbook, tablet or smartphone.

Does your site need to be mobile friendly?

In 2010 mobile phone browsing accounted for a huge percentage of all site traffic. In 2015 that figure has rocketed, combine this with the launch of the iPad and rise of the tablet market that kicked off in 2010 and the result amounts to an incredible 60% of all site traffic coming from desktop/laptop alternative devices. This is a staggering increase in traffic from alternative sources that shows how increasingly important it is becoming to have a site that is optimized for a variety of screen sizes.

‘Mobilegeddon’ is coming, should you be worried?

Dubbed ‘Mobilegeddon’ by the design & development community, this is the day when Google updates their ranking algorithm to improve ranking for sites that are mobile friendly. This is a massive change and something we should all be prepared for.

Before 2015 Google did not consider mobile compatibility an important ranking factor. That’s all about to change though as from 21st April 2015 Mobile usability and friendliness will be an official ranking factor as determined by the updated algorithm. This makes having a mobile friendly site more important than ever and the fastest, most practical way of achieving this is to make your site responsive.

At Active Internet Marketing we have never built a website without a responsive framework and dedicate a lot of time to keep on top of the latest trends & technologies to help improve your site’s ranking. To find out more about what we can do for you, click here.

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