How to use Google Analytics

15 September 2015
Published: By: Chloe Mayo

How to use Google Analytics

Google Analytics makes it easier for anyone managing a site to track and analyse their traffic data. This free, powerful tool is a great way of working out which keywords resonate with visitors and what design elements turn people away. Google Analytics uses a small piece of Javascript coding to read your traffic data. If you use a theme on a platform like WordPress or Blogger, then you only need to put the code in once. If you have build the website yourself, the code will need to be entered manually into each page.

After you have linked your site to Google Analytics, click ‘view report’ on the initial screen. This will bring you to the main dashboard. In the left column you will find various types of data that Google Analytics can provide:

  • Visitors: This shows many things about the people coming to your site, including where they’re located geographically, what language they speak, how often they visit your site and what computers and browsers they use to get there.
  • Traffic Sources: Here you’ll find how people got to your site. You can track which sites link to your page or keywords people search to find you.
  • Content: This tab gives you insight into specific pages on your site. It can help answer questions about how people enter and exit your pages, as well as which ones are most popular.
  • Goals: If you’re aiming for established objectives, reports in the Goals tab will be helpful to you. Here you’ll find data about desired actions from users, including downloads, registrations and purchases.
  • Ecommerce: You’ll only need this tab if you’re selling items on your site as it houses all merchandise, transaction and revenue activity information.

The information you choose to track depends on what areas of you website you would like to improve. Being in touch with keyword searches can help a site with text-heavy content to boost search rankings, while knowing which products convert best can inspire ecommerce sites to increase visibility of these items.

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