The key to engaging your customers doesn’t just lie online. It is important to keep your audience engaged by running events that can help to educate your audience in what you are truly passionate about. There is a lot to be said for hosting and event to keep your clients and potential clients interested in your brand and services, which is why we have put together a guide to planning your own business event.
- Determine the scope of your event by deciding what type of impact you want to make. For example, if you want to launch a product, then a large, more formal hall would be ideal, whereas a customer appreciation party would be better in a more informal setting.
- Compile a guest list that will include every person you want to invite to the event. If you plan on having an event that is open to the public, then you will still need to estimate how many people you think will come. To help make this less of a guess, set up an event on Eventbrite or a similar service, so people can sign up from free tickets.
- Ensure you choose a theme that will suit the event as well as the type of people that you are trying to appeal to.
- Organise the speakers, decorations and set up costs. Don’t forget about key elements such as refreshments. Ensure that you are aware of any dietary requirements so that no one is left out.
- Organise volunteers from within your company to help run the event. There will always be a few willing volunteers! If business events is something that you want to become a regular feature within your company, then consider implementing a rota to ensure that the spread of tasks is fair.
- Compile all of your information into a budget. This should contain detailed aspects on how this money will be spent, how much each line item will cost and the grand total for the event. Allow an extra 20% to all costs to allow for changes or problems that may occur during the planning or execution of the event.