Facebook pages can be difficult to nurture and grow into a platform that gives back as much as you put in. It can be easy to overlook Facebook in favour of Twitter and Instagram, which tend to reap followers quickly; however if used correctly Facebook could really benefit your business.
Firstly, it is a low cost marketing strategy. Or rather a no cost strategy. It is as free and easy to set up a company page as it is a personal profile. If your company is new, then it is a great option if you do not have the funds or time to set up a website. If you already have a website, then a Facebook page will generate extra traffic to your website.
Due to Facebook’s versatile nature, it is a great place to communicate with current and potential clients. Customers can message your page directly to discuss their needs and ask questions. Also, you can share relevant company information, articles and posts.
Another huge benefit of investing time into a Facebook page is that it is very easy to manage and it does not require any website development knowledge. A company page is as simple to navigate as a personal profile, and you will be able to receive all notifications through your own profile. Also, with over one billion users, you know that your company is exposing itself to a wide and varied audience.
One element to bare in mind in the current business climate is the importance of digital marketing and SEO (search engine optimisation). Search engines now index content created on social media sites like Facebook. So your company page has the potential to generate favourable search engine results for your business and brand.
Finally, a Facebook page will allow your company to build and engage a community of followers who will share and comment on your page content. This will ultimately raise awareness for your business, as well as increase website traffic.